Anastasia Soare on Revolutionizing the Beauty Industry

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.7 • 1.9K Ratings

🗓️ 26 April 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Anastasia Soare started her brand Anastasia Beverly Hills from one room salon back in the 1990s, eyebrows were pencil-thin and an afterthought. 25 years (and one legendary appearance on the Oprah Winfrey Show) later, she’s become synonymous with eyebrows, created a multi-billion dollar brand and revolutionized the beauty industry. Today, we spoke to Anastasia about how she’s still an industry pioneer after all these years, and why she had an unshakeable belief that she’d be successful. In this episode, Anastasia shares: How her upbringing in Romania influenced her as a businesswoman The story of how she convinced a landlord to give her space in Beverly Hills How Oprah changed her life What it’s like to work with her daughter to grow her brand

Transcript

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0:00.0	My daughter was working at that time at the front desk and she said, Mom, they want you
0:06.7	to do live Oprah Winfrey show and she wants to get her eyebrows done live.
0:12.1	Oprah Winfrey was the real influencers and my daughter said, Well, how about if she
0:17.6	will not like her eyebrows, she's so strong and powerful and influential, how are we going
0:23.3	to deal with that?
0:24.3	It's like, yeah, no, I think she will like it.
0:28.2	I'm going to make sure her eyebrows are going to look amazing.
0:33.4	I'm Carly Zaken and I'm Danielle Weisberg.
0:36.4	Welcome to 9-5-ish with the skin.
0:39.2	We've run into so many questions over the years and had so many moments where we needed advice
0:45.3	and we got it from women who'd been there.
0:48.9	And that's what we're bringing you with this show.
0:51.0	Each week we're helping you get what you want out of your career by talking to the smartest
0:55.3	leaders we know.
0:56.9	We know your work life is a lot more than 9-5.
1:00.4	All right, let's get into it.
1:05.1	Hey, everyone, it's Danielle.
1:06.8	Today, our guest is Anastasia Suare.
1:09.8	She is the CEO of the famous beauty brand.
1:13.3	And I would say brand with a huge cult following Anastasia Beverly Hills,
1:19.5	which is now celebrating its 25th anniversary.
1:23.6	Anastasia started the company from a one-room salon back in the 90s.
	...

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