meta_pixel
Tapesearch Logo
How I Built This with Guy Raz

Angie's List: Angie Hicks (2016)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 20 August 2018

⏱️ 34 minutes

🧾️ Download transcript

Summary

In 1995, Angie Hicks spent months going door-to-door in Columbus, Ohio, trying to get people to sign up for a new home services referral business. Today, Angie's List is a household name, referring millions of members to plumbers, painters, and more. PLUS in our postscript "How You Built That," we check back with Joel Crites who created the app Micro Fantasy, where fans can make predictions about what will happen next in a baseball game. (Original broadcast date: November 28, 2016) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New years is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

Hey everyone, so if you've ever tried to get people to buy something, by going door to door, you know that this can be demoralizing, it can be utterly exhausting.

0:37.0

But this is exactly how Angie Hicks first tried to get her business off the ground back in 1995.

0:43.0

And back then, she was lucky to get like two takers a day.

0:47.0

But of course, over the years, Angie's list grew to millions of members and hundreds of millions of dollars in revenue.

0:54.0

And the company's story has changed a little bit since we first ran this episode back in 2016, so we'll update you at the end.

1:01.0

But for now, enjoy.

1:04.0

People started calling you and you are the only person manning the phones.

1:11.0

I literally, in like a hundred square foot office space, we didn't have a phone system, we had a phone.

1:17.0

And so when we needed a second line, we got a second phone.

1:20.0

So I do remember times when I'd be like sitting on the floor in the office, literally like, toggling between two physical phones with no hold button.

1:30.0

From NPR, it's how I built this.

1:35.0

A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:42.0

I'm Guy Ross, and on today's show, how Angie's list grew from that 100 square foot office to a massive home services referral brand.

1:56.0

So in the summer of 1995, Angie Hicks had just graduated from college in Indiana, which she's from.

2:10.0

And like a lot of college graduates, she was looking for a job.

2:14.0

Now, the previous summer, she interned at a small venture capital firm in Indianapolis.

...

Transcript will be available on the free plan in -2417 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from Guy Raz | Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Guy Raz | Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.