Live Episode! RXBAR: Peter Rahal

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 13 August 2018

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million. Recorded live in Chicago. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:30.0	And one more quick thing before we start this episode, just a little warning that my interview with Peter Rahal has some salty language in it.
0:39.0	Peter definitely drops a few, you know, F-bombs.
0:43.0	So if you're listening with kids, just bear that in mind, and here it is.
0:49.0	You get this idea, you have a plan.
0:55.0	Did you think, yeah, let's go raise money.
0:58.0	So that was actually our initial plan.
1:01.0	And I remember Jared and I were talking about, like, who are we going to raise money from?
1:05.0	Like, I'm harassing my dad.
1:06.0	Like, do you know any rich people?
1:08.0	Like, you can connect me with.
1:10.0	Yeah.
1:11.0	Give us some money.
1:12.0	Yeah.
1:13.0	And my dad was like, he's old school.
1:15.0	He's like, super traditional. And he's like, you need to shut the fuck up and sell a thousand bars.
1:26.0	Brahman PR means how I built this.
	...

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