Anisa Telwar Kaicker, Founder of Anisa Beauty

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.2 • 2K Ratings

🗓️ 19 June 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

USE CODE ANARCHY50 AT CHECKOUT FOR 50% OFF————————————Anisa Telwar Kaicker is the Founder and CEO of her namesake business, Anisa International. She started her business in 1992 and for almost 3 decades has pioneered the leadership, product development and culture of this globally branded business through the design and manufacturing of cosmetic brushes for makeup and skincare. She partners with the most esteemed brands in the beauty industry.In 2003 Anisa International vertically integrated their operations by opening their own manufacturing facility, Anisa China, in Tianjin. Fast-forward to 2020 and through substantial investment in social and environmental sustainability, Anisa has expanded her operations by opening two new state-of-the-art facilities: Anisa Tianjin and Anisa Jinghai. Committed to cleaner, safer and responsible manufacturing, these facilities employ over 500 individuals dedicated to the practice of cruelty-free and ethically made products.Now, after almost 3 decades of providing superior products to the best brands in the business, Anisa has chosen to further expand her innovation with a specialized category of cosmetic brushes focused on skincare application through ANISA Beauty.Anisa’s personal reputation is equally notable and includes long-standing philanthropic contributions that span causes for homeless families, animals and the conservation of our environment.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/support Support the show

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Transcript

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0:00.0	Hi, guys. Welcome back. This is your host, Ecta. And today, I have an amazing guest with me,
0:09.5	and I'm in love with her line of brushes. So I can't wait to introduce you guys to the
0:14.5	founder of Anisa Beauty, Anisa Tilbar Caker. So welcome to the show, Anisa. I'm so excited.
0:21.9	Thank you. I'm excited to be here. Oh, I would love to get started. And you tell us about,
0:27.9	you know, your career and just what led you to create such amazing products. I love your brushes.
0:33.3	I mean, you know, definitely game changing for me. So if you can get started from the beginning
0:38.8	with your career. Thank you. Yeah. So I've been doing this close to 30 years. It'll be my 30-year
0:43.8	anniversary next year. So I started in 1992, my own business, which was an Eastern International.
0:50.0	And the business at the time focused on the distribution of makeup brushes. I partnered with a
0:55.9	Korean manufacturer. And I was his agent. And I started calling on big brands. My first brand
1:02.6	was Revlon walked in the door and was very, you know, excited. And just was like, hey, I got this
1:08.4	great brush to show you. And he said, well, you know, he was like, I've seen that brush before. And
1:13.2	that was shocking to me because I don't want to walk into, you know, into a brand or into a
1:19.9	customer without something I really can offer that's different. And so I went back to the drawing
1:25.2	board and met with my partner and said, wait a minute, you know, we need to be innovative. We
1:30.2	need to do things differently. So at that time, that's when, you know, there was a lot of brushes
1:36.3	and compacts. There weren't these individual brushes like artistry type. Other than, you know,
1:42.5	they were made of like for makeup artists, they were made a sable or they were made of whatever.
1:45.9	But we we started to really change how things were done. So he and I worked together for about
1:51.0	15 years. And then we separated. And I started my own manufacturing. So I've been fully integrated
1:58.5	for the last 18 where I make my products. And then in 2019, I started in East of beauty because
2:09.8	the world of consumer beauty education, where we find what we want. And, you know, the newness
	...

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