Antonia Knox, Brand Manager and Spokesperson for Aurelia London

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.2 • 2K Ratings

🗓️ 7 June 2021

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Antonia Knox started her career at Aurelia Probiotic Skincare alongside founder Claire Vero in 2013. A vital part of building the Aurelia brand, Antonia has been on Aurelia’s journey from the very beginning. Having started working in Claire's kitchen on formulas and innovation, Antonia has since headed up training employees and retailers, before being appointed Brand Expert in 2019. Antonia's passion and knowledge for Aurelia are truly invaluable, making her the go-to spokesperson for all things Aurelia, be it skincare benefits, the power of probiotics, or a deeper look into the complex science and ingredients within the range.Antonia had a passion for beauty from a very young age and was mesmerized by watching her mother get ready at her dressing table. It was makeup and color that first captivated Antonia, and even at the age of 12, she would encourage her older sisters to sit for makeovers. This passion continued after school and university, where Antonia began work at Space NK in Islington, honing her skills as a makeup artist but also discovering the fascinating and varied world of skincare. It was while working on the shop floor that Antonia realized the power that good skincare can have on an individual and the training she received with a variety of brands fueled her interest in cosmetics.Having joined Aurelia’s team in the brand’s earliest stages, Antonia’s journey has been a successful one and she has grown with the brand as Claire’s protegee and confidante. Since Claire’s decision to step back from the day-to-day, Antonia has taken up the position of brand expert and spokesperson and continues to communicate the benefits of the brand she fell in love with in 2013.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/support Support the show

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Transcript

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0:00.0	Hi guys, welcome back to Skincare Anarchy. This is your host, Ecta, and I have an amazing
0:06.6	desk today, and I'm super, super excited. I love her line. I love everything about it.
0:11.6	So without further ado, I want to introduce you guys to Antonia Knox, who is the brand
0:17.2	manager, head of brand for Oralia London. So welcome to the show. Antonia, I'm so excited
0:23.6	to hear.
0:24.6	Thank you so much, Ecta. I'm absolutely thrilled to be part of your podcast today.
0:29.5	Yes, it's so fun to talk to people that I never thought I'd get to talk to. So yeah,
0:34.3	I'm super excited. And I want to actually get started by talking about your background
0:39.8	and how you got involved with Oralia London and just the whole journey behind it.
0:44.9	Yeah, absolutely. So I was actually fresh out of university when I started my career at Oralia.
0:52.4	Alongside the brand's founder, Claire Viro, back in 2013. I was actually on Oralia's journey
0:59.8	basically from the very beginning. Yeah, it was early on. I've had experience in the beauty
1:07.8	industry already. And I'd always had a passion for skincare and makeup, but I was working as a
1:13.8	sales assistant in SpaceNK, which I'm sure you know is a beautiful beauty destination.
1:20.3	And so I joined Oralia literally as an intern, all fresh-faced and ready.
1:29.2	Literally from the ground up. And I started working from Claire's own kitchen.
1:35.4	So we were working together on marketing. I actually was in charge of all customer services,
1:41.2	new product formulas. We worked together on NPD, which was really exciting. And lots of
1:45.9	innovation at the time. And as you can imagine, so much more in-between as well.
1:52.4	And from there, I became basically the brand trainer because I'd been involved from so early
1:58.0	on. And I'd have experience of being trained. I ended up being the lead educator for Oralia and
2:04.5	was training employees and retail staff and customer service staff from online retailers.
	...

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