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Apple Events (video)

Apple Event, March 2012

Apple Events (video)

Apple

Presentation, Sdk, Ipod, Iphone, Appletv, Tech News, Osx, Steve, Xcode, Mac, Technology, Macintosh, Ipad, Keynote

4.25.7K Ratings

🗓️ 7 March 2012

⏱️ 85 minutes

🧾️ Download transcript

Summary

On March 7, Apple CEO Tim Cook and team debuted the third generation iPad which features a stunning new Retina display, A5X Chip, 5 Megapixel iSight Camera and Ultrafast 4G LTE. The new Apple TV features 1080p programming including iTunes movies and TV shows, Netflix, Vimeo, photos and more in HD.

Transcript

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0:00.0

Thank you, thank you, thank you, thank you, thank you very much for joining us.

0:29.8

We have a great morning plan. I'm very excited to be here, and I'd like to get started by talking about the post-PC revolution.

0:40.8

It's happening all around us at an amazing pace, and Apple is at the forefront leading this revolution.

0:50.8

When we're talking about the post-PC world, we're talking about a world where the PC is no longer the center of your digital world, but rather just of device.

1:02.8

We're talking about a world where your new devices, the devices you use the most, need to be more portable, more personal, and dramatically easier to use than any PC has ever been.

1:16.8

At Apple, we have three blockbuster post-PC products. The iPod reinvented the music player, and changed the way people listened to music and play games.

1:29.8

The iPhone reinvented the phone, and changed all of our expectations of what a phone could be, and how easy and fun it should be.

1:42.8

The iPad, the revolutionary device, that defined a whole new category. In many ways, the iPad is reinventing portable computing, and it's outstripping the wildest of predictions.

2:03.8

Now, any company would be thrilled to have just one of these devices. At Apple, we're fortunate to have all three.

2:18.8

And the momentum has been staggering. Last year alone, we sold 172 million post-PC devices. And this made up 76% of our revenues.

2:35.8

This is incredible. Apple has its feet firmly planted in the post-PC future.

2:47.8

Part of the reason for this is that the things that make a great post-PC company are the things that Apple has been about for many years.

3:00.8

It plays to our strengths. It's what we love to do.

3:07.8

Let me give you a few examples. Our retail stores provide the best buying experience, and the best customer service anywhere.

3:19.8

And while that's important for a buyer of a Macintosh, in some ways, it's even more important from a buyer of an iPad, or an iPhone, or another post-PC device.

3:35.8

Because these devices are new to many people, there needs to be a place to discover them, to learn about them before they're purchased, and learn how to get the most out of them after they're purchased.

3:51.8

This is our latest store, and our largest store. It just opened this past weekend in Amsterdam. It's absolutely beautiful.

4:02.8

And there were a few people waiting to see the inside of the store. With our Amsterdam store, we now have 362 retail stores around the world for people to explore these new post-PC devices.

4:19.8

And 110 million customers visited them just last quarter. Now toward the end of last year, we opened a new store in the historic Grand Central Station in Manhattan.

4:35.8

This store is jaw-dropping. The turnout for the opening of this store was off the charts. People were really excited to get in this store.

4:49.8

And it's a perfect place for the New York commuter. You can stop by quickly by an iPad, an iPhone, or a Mac, or an iPod, or just come to explore, or come to take a class before you have to catch that next train.

5:07.8

Now we were so excited about the opening of this store that we prepared video, and I'd like to run it for you this morning.

...

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