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Life with Marianna

AUREUM's Cass DiMicco on Brand Building and Business Management: Trend Forecasting, Personal Style, and the AUREUM Journey

Life with Marianna

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.92.6K Ratings

🗓️ 26 November 2024

⏱️ 37 minutes

🧾️ Download transcript

Summary

Cass DiMicco, founder of AUREUM Collective, joins us to share her journey from being a buyer to building a luxury fashion brand, AUREUM, known for its high-quality accessories like sunglasses, belts, and jewelry. Cass discusses her background in trend forecasting, how she and her husband manage the business with only two full-time employees, and the balance between creative direction and day-to-day operations. She opens up about navigating imposter syndrome, her personal style evolution, and how she’s carving out a future beyond influencer work, all while growing a successful brand that blends style with substance.

 

Follow Marianna: @marianna_hewitt

Follow Cass: @cassdimicco

Follow AUREUM: @AUREUM.COLLECTIVE 

 

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Visit Sprinkleschocolate.com and use code MARIANNA for 20% off your first purchase. 

 

Hydrojug: www.thehydrojug.com and use code MARIANNA for 10% off

 

Society De La Rassi: code MARIANNA for 15% off your order at societydelarassi.com

 

Saks: saks.com


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Transcript

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0:00.0

The following podcast is a dear media production.

0:07.6

Hi, it's Mariana.

0:08.9

I am the host of The Life with Mariana podcast and co-founder of Summer Fridays.

0:12.8

In this episode, we've actually got a repeat guest.

0:15.1

It's Castamiko.

0:16.0

She's the founder of Oriam, and it's a beautiful jewelry accessories line.

0:19.6

I'm sure you've seen. Every time you open

0:21.2

Instagram, I feel like one of my friends are wearing their earrings, their belt, their sunglasses.

0:26.1

Cass has just like the best style. I love how I see her style a staple everyday closet with

0:30.7

these elevated accessories to really make the look. If you guys want to learn from Cass

0:34.6

and her really interesting career from being a buyer to content creator to brand founder, keep listening.

0:39.4

And don't forget to subscribe to Life with Mariana for new episodes.

0:43.7

So before being an influencer, you're working as a buyer.

0:47.8

So what were you doing prior to being a founder and content creator?

0:51.8

So I was an assistant buyer.

0:57.3

And I also ended up getting put on a team where I was doing some product development as well. So basically helping with the product

1:01.4

development for some of the in-house private label brands. So that gave me a really interesting

1:07.0

experience because I loved doing it and I was really good at it. And it got to a point

1:13.2

where I was just realizing I was making the company a lot of money for these designs. Like,

1:17.5

they let, even though I was an assistant buyer, they really let me run with the design process for

1:22.4

things. Like I was kind of the main person providing all the inspiration. And then once I was kind of realizing there was such

1:29.4

a ceiling in the corporate fashion world, I was like, wait, maybe if I kind of build up my personal

...

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