Beyond the Cupcake: How Sprinkles is Disrupting the Candy World from Cupcakes to Sweet Innovations – A Conversation with CEO Ashley Rogers

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.9 • 2.6K Ratings

🗓️ 21 November 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want to know what it takes to build a business? Ashley Rogers, CEO of Sprinkles CPG, is transforming the iconic Sprinkles Cupcakes into a leading consumer packaged goods brand. With innovative products like the Cupcake Cup, she expanded the brand to 4,000 Walmart and 2,000 Target stores in just one year. In this episode, Ashley shares her journey from early entrepreneurial ventures to scaling multimillion-dollar brands, offering invaluable lessons on persistence, navigating partnerships, and taking calculated risks. Listeners will walk away inspired to start small, stay consistent, and embrace challenges with confidence. Ashley’s insights on building a strong team, developing standout products, and scaling thoughtfully provide a clear roadmap for turning big ideas into lasting success.

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Transcript

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0:00.0	The following podcast is a dear media production.
0:07.8	Hi, Mariana, and I'm the host of The Life with Mariana podcast. This week's
0:11.8	episode I am so excited about because I'm a longtime sprinkles, cupcakes, customer. So it really
0:18.0	felt like something so nostalgic and so special. I remember the first time I
0:21.0	went to go get one. I couldn't believe that I was in their shop. And if you're someone like me and
0:24.8	there's not a sprinkles cupcakes near you or you really love that nostalgic flavor, but you want to
0:29.0	have it in your pantry all the time. They actually came out with chocolate. And guys, this is so smart.
0:33.7	So it's basically like a chocolate peanut butter cup, but in the middle instead of peanut butter,
0:42.3	it's cupcake frosting. Like how genius is that? They sent me a few of them to try and it's got this like crunchy sprinkle on the top. It's so delicious. I love the texture. And I'm so excited
0:46.9	to talk to their CEO in this episode, Ashley Rogers. She's so smart. She started so many other
0:51.4	companies before, really scaled and grew those, ended up selling
0:54.7	them. She's at Sprinkles CPG now running the chocolate part of their business, and it's so
0:58.3	interesting to hear how you can take an iconic, well-known brand and create a new product
1:02.8	and category for them. If you guys want to learn from Ashley, keep listening and head to
1:06.3	Sprinkleschocket.com and use code Marion at checkout for 20% off your order. Now let's hear
1:10.4	from Ashley.
1:12.9	I was doing a bit of research about you and I saw your impressive career prior to coming to
1:17.8	Sprinkles. But what did you want to be when you grew up? I don't really know what I wanted to be when I grew
1:22.3	up. I feel like I just got out of high school and started doing a job. And I don't really know. I feel like I
1:28.9	kind of just fell into what it is I'm doing now. I think that's actually really good for a lot of
1:34.2	people to hear because I think we hear from a lot of entrepreneurs and CEOs and they're like,
1:38.0	oh, when I grew up, I always knew I wanted to start a business one day. But for so many of us,
	...

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