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American Innovations

Auto-Tune: From Cher to Kanye | 1

American Innovations

Wondery

Steven Johnson, History, Kids & Family, Education For Kids, Science

4.64.1K Ratings

🗓️ 19 November 2020

⏱️ 43 minutes

🧾️ Download transcript

Summary

All Andy Hildebrand wanted to do was make a computer program to help singers sound better. He never expected it to kick off a battle for the soul of modern music.

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Transcript

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0:00.0

Hey, Prime members, you can listen to American innovations, add free on Amazon Music, download

0:06.0

the app today.

0:16.6

It's the fall of 1998 in a suburb west of London.

0:21.4

An international pop icon sits on a grimy sofa in a small recording studio.

0:27.3

The light is low and there's a faint scent of stale beer and cigarettes.

0:32.1

She drinks tap water out of a glass she filled herself.

0:36.2

This isn't her normal scene, but her recording career isn't a major slump.

0:41.8

She hasn't had a number one song in 25 years.

0:45.7

Her last album, A Collection of Power Ballads, went nowhere.

0:49.8

She needs a hit.

0:51.8

The song she's been working on is good, everyone's told her that.

0:55.6

But deep down she knows it's still missing that special something.

0:59.6

The thing that can take her song from good to great.

1:03.2

Which is why she's here.

1:05.1

The two producers who run the studio, Mark Taylor and Brian Rawling, are still wet behind

1:10.1

the ears, but they're willing to experiment.

1:13.5

She watches them hunch over the mixing board, setting up.

1:17.0

Mark did you add that effect I liked off the Roachford CD, that vocal thing?

1:22.4

Yep, and I think we found a way to do something similar.

1:25.8

It's different, but how different?

1:28.2

Well, let's see what you think.

1:30.4

Taylor swallows hard and spins back to the mixing board.

...

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