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Social Media Marketing Podcast

B2B Product Positioning: How to Be Certain Your Product Sells

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.81.6K Ratings

🗓️ 10 October 2024

⏱️ 47 minutes

🧾️ Download transcript

Summary

Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? To discover a 5-step process for developing powerful B2B product positioning, I interview April Dunford.



Guest: April Dunford | Show Notes: socialmediaexaminer.com/635



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Transcript

Click on a timestamp to play from that location

0:00.0

The marketing world is in a state of disruption. You likely already know that. But did you know that there is a proven way that marketers survive and thrive in seasons of change.

0:13.0

How?

0:14.0

Well, it's by surrounding yourself with others who are facing the same challenges.

0:19.0

And that's where we can help.

0:21.0

Simply by attending Social Media Marketing World, you'll discover how others

0:25.8

are navigating these uncertain times and you'll come back equipped to embrace the

0:32.1

changing world of marketing.

0:33.6

Visit social media marketing world dot info to learn more.

0:39.6

Welcome to the social Media Marketing Podcast, helping you navigate the Social Media Jungle.

0:49.0

And now here is your host Michael Stelsner.

0:52.0

Hello, hello hello, hello, thank you so much for joining me. Your host Michael Stelsner.

0:52.8

Hello hello hello.

0:53.8

Thank you so much for joining me for the social media

0:55.9

marketing podcast brought to you by Social Media

0:59.0

Examiner.

1:00.2

I'm your host Michael Stelsner and this is the podcast for marketers and business owners who want to know how to navigate the ever-changing marketing jungle.

1:08.5

Today we're going to talk about something a little different.

1:11.5

We're going to be joined by April Dunford and we're going to talk about about B22B2B product positioning. Now if you're not exactly sure what product positioning, I will tell you that this is the big unlock if you've been struggling to sell your products in a B2B kind of way.

1:28.0

We're going to talk about a methodology that you can follow so that if you do this right, you can increase the likelihood that you get more can

1:33.0

increase the likelihood that you get more leads,

1:35.0

you get more sales,

1:36.0

and you have people wanting to throw money at you

...

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