New Research: How Marketers are Embracing AI

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 16 October 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this special podcast episode, host Michael Stelzner, founder of Social Media Examiner, dives into the key insights from the newly released 2024 Generative AI Marketing Industry Report. He highlights the transformative power of generative AI, with over a third of marketers using it daily and 86% believing it will revolutionize how we work. The episode covers how marketers are using AI, the top tasks performed, benefits, concerns, and future plans. Stelzner also shares how AI tools like Claude.ai and Google's NotebookLM helped create this episode, showcasing AI's potential in content creation.

Listeners are encouraged to download the full report at SocialMediaExaminer.com/AIreport2024

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Transcript

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0:00.0	Welcome to a special episode of this podcast. I'm your host Michael Stelsner, founder of
0:06.8	Social Media Examiner. Today we're diving into groundbreaking new research that's
0:11.8	sure to shake up the marketing world. We've just
0:14.5	released our 2024 generative AI marketing industry report and let me tell you the
0:21.6	findings are eye opening.
0:23.6	Imagine a new tool so powerful it's being used daily
0:27.8	by over a third of marketers.
0:30.9	A technology so transformative that 86% believe it will fundamentally change
0:38.0	how we work.
0:39.4	That's just a sampling of what we'll cover in today's episode.
0:43.0	Hey, whether you're an AI enthusiast or just getting started dipping your toes into AI,
0:48.0	this episode is crucial for anyone looking to future proof their marketing career.
0:54.0	So buckle up, we're about to embark on a journey into the future of marketing.
0:58.9	Let's transition over to my AI co-hosts.
1:02.1	Oh, and do stick around to the end that's where I'll review how we put
1:05.9	today's show together. Hey there ready to decode the future of marketing always
1:10.3	awesome well today we're diving deep into the 2024 Generative AI Marketing Industry
1:16.0	report, put out by Social Media Examiner. Great report. It really is. And it's basically
1:20.9	your cheat sheet for staying ahead of the curve when it comes to AI.
1:23.8	Absolutely. AI is the talk of the marketing world right now.
1:27.6	It really is. So let's unpack some of the biggest takeaways. First things first.
1:31.4	How many marketers are actually using AI? Is this just a fad or are we talking
	...

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