Be careful Who You Ask.
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 16 December 2024
⏱️ 13 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your hosts, Carl White and Steve Kyles discuss the importance of understanding where the majority of business comes from in the mortgage industry, and why focusing on the right strategies can make all the difference in your success.
They explore the statistics behind top producers, revealing that a staggering 78% of their business comes from real estate agents, while only 0.2% is generated through social media.
They also share valuable insights on how to shift your focus from low-yield strategies to more effective methods that can lead to significant growth.
Learn how to measure your success effectively and why it’s crucial to seek guidance from those who are truly excelling in the industry.
Visit getmoreloans.com to schedule a call and learn more about how you can be part of a community that is dedicated to achieving greatness.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | You know, I think the important part of this, it depends on what you're comparing it to. |
| 0:12.0 | So here's what I mean by that. |
| 0:14.0 | So I was in a Facebook group the other day. |
| 0:17.0 | Yep. |
| 0:18.0 | And somebody said, hey, what's the best platform for my social media? |
| 0:22.6 | Right? |
| 0:23.6 | Great question. |
| 0:24.6 | That is. |
| 0:25.6 | Yeah. |
| 0:26.6 | Now, this was a new loan officer group, which is an awesome group, by the way. |
| 0:29.6 | I can't think of the guy that owns it, but it's a great group, right? |
| 0:32.6 | It's great group. |
| 0:33.6 | So when he said, well, what's the best platform, you know, it was like, all right, well, I think it's important that he knows that of the top producers, top originators, right, the ones that win the awards and make all the money, right? The 15% that makes 90% of the money in the mortgage industry, |
| 0:59.0 | 78% of them, right, 78% get their business from real estate agents. |
| 1:06.0 | 21.8 get it from past database. 0.2 get it from Consumer Direct, i.e. social media, right? |
| 1:17.4 | 0.2, right? And I've said that's no breaking. Everybody here knows that, right? |
| 1:21.6 | Yeah. And so, you know, I always try to be cool when I do this because, you know, hey, the guy, the dude's looking for help. |
| 1:30.8 | And I could say, well, you know, you ought to to do instagram because that but then i'm helping him get the zero way yeah yeah the zero point two percent again and it's like if i was |
| 1:37.1 | just getting started hell i'd want somebody to tell me hey dude um that might not be the best way right |
| 1:42.3 | so not you know because what you know it's not like I go on there, hey, you moron, because |
| 1:46.9 | he's not a moron, he just doesn't know, right? |
| 1:49.0 | Right. |
... |
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