Behind The Pursuit: Early Goals For 2025

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 13 December 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to Behind The Pursuit: From Bourbon to Brand In this episode of Behind the Pursuit we reflect on the past year, focusing on both growth and challenges. Kenny and Ryan delve into their goals for 2025, including the opening of our new downtown location, the importance of connecting with consumers, and the strategies for direct-to-consumer sales. The conversation also touches on the emotional rollercoaster of entrepreneurship, the challenges of marketing in the spirits industry, and the need for innovative approaches to stand out in a crowded market. We hit on: As we wind down 2024, what are some goals you are focusing on for 2025 and beyond? What are you thinking about doing in the downtown space to help people relate to the brand, and what is the breakdown of focus on Pursuit Spirits vs. Bourbon Pursuit? What are the pros and cons of focusing on a DTC distribution model? What does scale look like for something like that vs. the existing distribution model? Where have you found success in terms of marketing and how do you see that changing or staying the same in 2025? How do you navigate the importance of being involved as much as possible but hands off as much as possible for healthy growth? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Transcript

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0:00.0	Hey everyone, it's Kenny here, and I've got a great episode from our other podcast to bring
0:04.5	you called Behind the Pursuit from Bourbon to Brand. This podcast is all related to building
0:09.6	a bourbon company, which we do with Pursuit Spirits, and you get an insider look at it. And in this
0:14.6	episode, we reflect on this past year, focusing on both our growth and our challenges, and we
0:19.7	dive into our goals for 2025.
0:21.8	Namely, we are opening our brand new visitor center experience at Whiskey Row and downtown Louisville.
0:28.2	And with that, we want to talk about what it's like to build an importance of connecting with our consumers.
0:32.9	But one of my other big goals is I want to really hone in on direct-to-consumer sales by building
0:38.8	kind of like a wine club.
0:40.5	You're going to hear more about it.
0:41.9	We talk about the emotional roller coaster of what is entrepreneurship and the challenges,
0:45.5	but hey, that just comes with the territory.
0:48.3	And make sure you're subscribed to Behind the Pursuit.
0:50.2	It's a completely different podcast feed.
0:52.1	So search for Behind the Pursuit wherever you get your podcasts. It's Whis completely different podcast feed. So search for Behind the Pursuit,
0:54.6	wherever you get your podcasts.
0:56.9	It's Whiskey Wednesdays round 13,
0:59.5	and Pappy Paloosa Passer Play is back.
1:02.1	Every Wednesday through December 18th,
1:04.1	you've got the chance to win one of 12
1:06.0	Pappy's hidden behind our locker doors.
1:08.1	Or you can pass for a shot at the ultimate grand prize.
	...

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