Behind The Pursuit: Packaging Update

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 3 January 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to Behind The Pursuit: From Bourbon to Brand I'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends. We hit on: The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes. Simplifying product terminology can help consumers understand offerings better. The new packaging aims to stand out on shelves and attract attention. Managing product volumes with continually changing target dates. Future product strategies include diversifying proof offerings. More future developments coming in 2025. and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Transcript

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0:00.0	Hey everyone, it's Kenny here, and we're going to be taking a break this week because there's not a whole lot of news happening in the world of Bourbon.
0:07.0	I mean, it's the first week of the year after all, but here's a great time to be able to bring another episode from our other podcast called Behind the Pursuit from Bourbon to Brand.
0:16.6	And this is where we get behind the scenes with everything pursuit spirits and what we're building over there.
0:21.9	And in this one, it's a fantastic one because I personally love it because we've dedicated almost a year of our life so far with new packaging and a brand new label and a brand new look for pursuit coming in 2025.
0:35.1	With that, cheers everybody. We'll see you next week.
0:38.1	It's that time of the year
0:39.3	where everybody started to make their vacation plans
0:41.8	on visiting Kentucky,
0:43.2	the mecca of Bourbon.
0:44.8	And if you are coming to Kentucky,
0:46.8	you need to make sure you visit us
0:48.3	at Pursuit Spirits in Louisville.
0:50.3	We're right in the heart of Clifton
0:52.1	near Butcher Town and Nuloo
0:53.7	and only just a few miles away from downtown Louisville.
0:57.0	But when you do come, you need to book your experience to go do our whole shebang.
1:01.0	This is the one that's really the star of the show.
1:03.0	You get a full-on tasting.
1:05.0	You get to do your own personal barrel selection experience.
1:08.0	And you get to grab a whiskey thief and fill your bottle
1:11.3	directly from the barrel. We'll do something completely brand new that nobody else is doing here
1:16.1	in bourbon country. Plus, you get a free sweet tasting glass at the end of it. I guarantee you're
	...

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