Behind The Pursuit: The Easy Button Pt. 2

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 4 October 2024

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to Behind The Pursuit: From Bourbon to Brand Ryan tackled these questions back on Episode 068, and with the feedback we got from listeners, we wanted to give Kenny an opportunity to chime in as well. Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer. We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP? Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? How do you continue to set the brand up for success with so many other brands continuing to develop around you? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Transcript

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0:00.0	Hey everyone, it's Kenny here and I'm currently on the road right now, which means that we're going to be taking a break from this week in Bourbon to
0:06.8	to actually show another podcast from our other stream, I guess you could say, called Behind the Pursuit from Bourbon to Brand.
0:14.0	And in this one, we talk about the easy button, but it's part two. In part one, Ryan got to answer the questions, and this time I get to answer them.
0:22.5	In this one, we look back at our decision on pursuit united on forging a different path,
0:27.7	when we could have just made an easy decision to say, buy all of our barrels from one particular
0:31.9	distillery and put it into a bottle, whether that comes from Kentucky or MGP or anywhere
0:35.8	else.
0:36.8	And how we decide and how we're going to set up the brand for future success
0:40.3	when we see so many of the brands continue to develop around us.
0:43.3	With that, enjoy this week's episode.
0:45.1	And if you like this one, make sure you subscribe to Behind the Pursuit from Bourbon to Brand.
0:49.6	It is a separate podcast stream.
0:51.4	So make sure you search for it when Apple Podcasts, iTunes, Spotify,
0:56.4	YouTube, wherever it is.
0:57.9	Cheers, everybody.
0:58.6	We'll see you next week.
1:00.6	Get Bourbon Strong with Gibb 270.
1:03.3	Join the 50-for-50 raffle to support Feeding America, Kentucky's Heartland.
1:07.2	For just $50, you could win one of 50 amazing bourbon prizes, including rare bottles
1:12.5	like a double eagle very rare 20 year, an eight-bottle blanton set, and a six-bottle
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1:23.6	available. Charitable gaming license ORG 00-2703. Hey everyone, it's Kenny here. And when you listen to Ryan and I on Whiskey Quikis,
	...

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