Well, I had such a great conversation with my good friend, Sunyi, on his podcast called Authentic as Fuck.

And I felt like I had to say the full name of the podcast because I want to be authentic.

And if you just like bleep,

then you're not being authentic. But it's a real important issue. Like everybody always talks

about, oh, you know, I've got to have a personal brand or make a personal brand. Let's not

forget the word brand. I respect marketing companies and ad agencies that work on branding and so on,

but the word brand itself is a nice way of saying somebody is lying to you.

Like either Coca-Cola is, you know, the drink that brings all friends together and, you know,

I'd like to buy the world a Coke.

It brings nations together. Or it's just, you know, this dirty liquid that is bad for you.

So brand is the difference. Brand is the difference between perception and reality. And when you

work on branding, even a personal brand, you're trying to control

people's perception of you instead of just being the real you. Now, is it possible to be,

hey, just be yourself. Everyone always says, you know, I might ask for advice, like, oh, I'm going

on TV, say, what should I do? Oh, just be yourself. That's the best thing.

Okay, myself is a complicated question because with some friends, I'm a different person than I am when

I'm giving a talk or when I'm going on a show or a podcast or whatever. So there's no such thing as one

authentic self.

But at the same point, and we talk about this extensively in this conversation, which I

think was such a great conversation, I put it on my show.

Authenticity is something to strive for, but it really involves a lot of different aspects like knowing who you are in different contexts

and what you value and what you feel strongly about and sometimes what you feel strongly about

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