It seems like as the years go on, we're becoming lazier as consumers because we have all this new music at our fingertips and our attention spans keep shrinking and we're just spoiled by the technology that we have in front of us.

But I came across this very interesting stat and it was a study conducted by Music Match and they found that the average length of songs on the Billboard Hall 100 fell from 3.8 minutes in 2000

to 3.42 minutes in 2018, marking a reduction of 10%. And there's sort of this appeal nowadays

towards shorter albums, shorter songs, and the labels are even taking advantage of this too, where

the shorter your song is, the more viral opportunity there is to upload a song on TikTok or

whatever the case may be. And that's exactly what we're going to be talking about today is

some of the best music that we have in hip hop that fall under that three minute mark. And let me ask you this,

like how do you feel what are the pros and the cons for you when it comes to the industry moving

into making these quicker tracks? I think it could be executed properly. Example for the songs

that I brought in today. And by the way, for the whole three minute mark,

I still think if you have a song that's two minutes and 45 seconds, that it still plays on a good front and you're able to get a lot across. But to further my point, I have a lot of tracks

on here that do exactly what they're supposed to do when it comes to writing, concept, production,

just feeling and replay value, but that maybe even clock under two minutes.

That's what I try to do for myself is I tried to bring in songs that are as short as possible,

but that feel good that are going to be able to actually live in your rotation.

Because one sort of nitpick I do have with shorter music is that sometimes it leaves you wanting more.

And I never want to listen to a track and be like, well, sheesh, I didn't get what I wanted, but this is quality, you know?

Like this is really good.

This should have a minute more, maybe had an extra verse or maybe have the intro extend a bit longer.

That's almost a good thing for me because like if I hear a really short song that I want more out of, I'm maybe going to be more inclined to want to replay it constantly just to get that

fix.

But I see what you're saying.

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