Billy Busch - Anheuser-Busch Heir | The Dark Side of Building a Family Empire

Success Story with Scott D. Clary

Success Story Media

Business, Careers, Self-improvement, Education, Entrepreneurship

4.6 • 1.9K Ratings

🗓️ 26 March 2025

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Billy Busch is a renowned American businessman, author, and third-generation heir to the legendary Anheuser-Busch brewing empire—a company that became a global powerhouse with over $15 billion in annual revenue and more than 150 years of legacy in the beer industry. As the son of August Busch Jr., Billy grew up immersed in one of America’s most iconic family businesses. Carrying forward the family torch, he founded William K. Busch Brewing Company in 2011, building on the values of quality and tradition that defined the Anheuser-Busch name. His entrepreneurial journey reflects over 30 years of experience in the beverage and business world. Billy is also the author of the bestselling book Family Reins: The Extraordinary Rise and Epic Fall of an American Dynasty, offering a raw, inside look at the triumphs and trials of the Busch family and the rise of a brewing dynasty.

Transcript

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0:00.0	I was so busy living the dream and living what our family was doing that I really didn't realize the impact of what was going on around me.
0:07.8	Took me years to realize that.
0:09.2	What does it take to survive over three decades in one of the most cutthroat industries in America?
0:13.8	Bill Bush has coached at some of the biggest programs in college football, Ohio State, LSU, Wisconsin, and Nebraska.
0:22.6	Yet he's remained one of the most humble,
0:27.4	hardworking minds in the game. Living with the elephants was one of the highlights of my life and still is today. They would remember me because it's true what they say. They have a very large brain
0:32.0	and they never forget. My dad should have made it more black and white on how to leave Grants Farm.
0:37.7	If you don't, it creates a lot of infighting.
0:40.3	Now, my brother and sisters, unfortunately, and myself don't talk to each other anymore.
0:44.3	From a small town kid in Pender, Nebraska to winning a college football national championship with LSU in 2019,
0:50.4	Bush's story is one of grit, reinvention, and relentless belief.
0:53.9	If you're a money person, make sure you have a great marketing person.
0:56.7	If you're a top line thinker, then make sure you have a good numbers person.
1:00.9	Biggest success in life is if your kids want to come and be with you once they grow up.
1:05.5	In this episode, we dive into the mindset behind surviving the coaching carousel lessons
1:10.3	from coaching legends and elite
1:11.8	programs this is about how to lead adapt and rise again you're going to learn a lot more from your
1:16.7	failures than you are from your wins always have faith in yourself to never lose that faith believe
1:21.7	that god is out there and that with god you can do anything.
1:31.5	Welcome to Success Story. I'm your host, Scott Clary. The Success Story podcast is part of the HubSpot podcast network,
1:34.7	but HubSpot doesn't just have great podcasts.
1:37.3	If you're an entrepreneur, if you're a builder,
	...

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