Bob's Red Mill: Bob Moore

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 21 May 2018

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the 1960s, Bob Moore read a book about an old grain mill and was inspired to start his own. Using giant quartz stones from the 19th century, he made dozens of different cereals and flours, positioning his company at the forefront of the health food boom. Today, Bob's Red Mill has grown into a $100 million business – and at nearly 90, Bob goes to work at the mill every day. PLUS, for our postscript, "How You Built That," how Mike Bolos and Jason Grohowski created the portable desk, Deskview. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
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0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:28.0	Hey, one quick thing before we start the show, just want to let you know that we've just announced some brand new details about how I built this summit in October sponsored by American Express.
0:38.0	We're going to have breakout sessions where you can learn all kinds of skills from acquiring new users to pitching investors.
0:45.0	You'll also be able to get the support you need to build a great culture for your company or overcome imposter syndrome.
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1:07.0	That's $100 you can put back toward whatever it is you're building.
1:11.0	Okay, here's the show.
1:13.0	I got a call in the middle of the night, got up, put my clothes on, jumped in the car, I lived just one mile from the mill, and I was lifted up on a hill, and the mill was down in the valley.
1:28.0	And when I came around the corner and I could see this fire reaching into the heavens and realizing that that was my business.
1:37.0	From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:52.0	I'm Guy Raaz and on today's show, how Bob Moore's passion project to grind his own flower turned into a whole grains empire called Bob's Red Mill.
2:05.0	One of the biggest names in natural foods.
2:13.0	On the show, we've heard the stories of a lot of tech entrepreneurs.
2:17.0	But today's story, it's about as low tech as it gets.
2:22.0	It actually goes back to the Paleolithic era, and a technology invented essentially by cavemen, grinding seeds and grains into flower.
2:32.0	And as an actual industry, people have been making a living off of this for at least 10,000 years.
	...

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