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How I Built This with Guy Raz

BONUS: Brand Building Live at Cannes Lions

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 26 July 2024

⏱️ 35 minutes

🧾️ Download transcript

Summary

What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.

Jim spent more than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P&G’s Global Marketing Officer.

Today, he consults with businesses large and small, and interviews marketing leaders on his show, The CMO Podcast.

This interview was recorded in front of a live audience on the Amazon stage at Cannes Lions International Festival of Creativity, and was supported by Wondery.

This episode was produced by John Isabella with music by Sam Paulson. It was edited by Neva Grant. Our audio engineers were Cena Loffredo and Debbie Daughtry. 

You can follow HIBT on X & Instagram, and email us at [email protected]. And sign up for Guy’s free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Wundery Plus subscribers can listen to how I built this early and ad free right now.

0:05.0

Join Wundery Plus in the Wundery App or on Apple Podcasts.

0:10.0

Hiring? With Indeed, your search is over. Indeed is your matching and hiring platform

0:16.8

with over 350 million global monthly visitors and matching technology that helps you find quality candidates fast.

0:25.7

Ditch the busy work, use indeed for scheduling, screening, and messaging so you can connect

0:31.7

with candidates faster.

0:33.0

And indeed doesn't just help you hire faster.

0:36.0

75% of employers claim indeed delivers the highest quality matches

0:41.0

compared to other online job sites.

0:44.1

Join more than 3.5 million businesses worldwide that use indeed to hire great talent

0:50.2

fast.

0:51.2

And listeners of this show will get a 100 pound sponsored job credit to get your jobs

0:56.8

more visibility at indeed.com slash how I built.

1:01.6

Indeed.com slash how I built. Indeed. dot com slash how I built terms and conditions apply. Need

1:07.4

a higher you need indeed.

1:09.7

You know that's the sound of another sale on your online Shopify store.

1:15.0

But did you know Shopify powers selling in person too?

1:18.0

That's right, Shopify is the sound of selling everywhere.

1:22.0

Online, in store, on social media and beyond.

1:26.0

Shopify POS is your command center for your retail shop.

1:31.0

From accepting payments to managing inventory, Shopify has everything you need to sell in person.

1:38.0

Connect with customers, in line and online. Shopify helps you drive store traffic with plug and play tools built for marketing campaigns, from Tik-Tock to Instagram and beyond. Do retail right with Shopify.

...

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