Specialized Bicycle Components: Mike Sinyard

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 29 July 2024

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mike Sinyard helped put mountain biking on the map. In the 1970’s, he founded Specialized Bicycle Components to do exactly what the name suggests: sell high-quality bike parts. He eventually decided to make his own models, becoming a pioneer in the industry by designing the first mass-produced mountain bikes. By the 1990’s, Specialized was pulling in tens of millions of dollars in revenue, and Mike brought in outside experts to help grow the business. That turned out to be a huge mistake; Mike spent the next few years recovering from bad business decisions, and recalibrating the company after near bankruptcy. Today, Specialized has regained its reputation as an industry leader, and does around $500 million in sales per year.

This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher.

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Transcript

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0:00.0	Wundery Plus subscribers can listen to how I built this early and ad free right now.
0:05.0	Join Wundery Plus in the Wundery App or on Apple Podcasts.
0:10.0	You know that's the sound of another sale on your online Shopify store, but did you know Shopify powers selling in person too?
0:18.5	That's right, Shopify is the sound of selling everywhere. online, in store, on social media and beyond.
0:27.0	Shopify POS is your command center for your retail shop.
0:32.0	From accepting payments to managing inventory, Shopify has everything you need to sell in person.
0:38.0	Connect with customers, in line and online. Shopify helps you drive store traffic with plug and play tools built for marketing campaigns,
0:45.8	from Tik-Tok to Instagram and beyond. Do retail right with Shopify.
0:51.4	Sign up for a one pound per month trial period at Shopify. Sign up for a 1 pound per month trial period at Shopify.
0:55.0	Go to shopify.
1:00.0	Go to Shopify. co-opify. co-dot UK slash built to take your business to the next level today.
1:05.0	Shopify dot co-dot UK slash built.
1:10.0	Everything to play for is taking on its biggest challenge yet. We've had two parters, we've even had three parters.
1:17.0	This is a four-parter and the reason why we're giving the four podcasts is it's probably the greatest individual rivalry in Premier League history.
1:24.8	Yes, Us and Venga versus Alex Ferguson, we've bitten off more than me
1:29.0	chute and what it reminds me of I saw a video on social media the other day of a Python having swallowed a duvet.
1:35.4	And the vets were trying to get the duvet out of the Python I thought that is like me and
1:39.9	Colin having to skip over if a cup those because there's so much to talk about
1:44.0	when it comes to Venga and Ferguson.
1:45.7	Doubles, Trebles, pizza round the face, it has everything.
1:50.2	If you want to listen to the podcast equivalent of a Python swallowing a duvet.
1:54.4	Follow everything to play for on the Wundry app or wherever you get your podcasts.
	...

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