I am honored to connect with Dr. Sandi Scheinbaum today.  Dr. Scheinbaum is the Founder of the Functional Medicine Coaching Academy, an initiative focused on helping practitioners and businesses hire health coaches who focus on chronic disease and reducing healthcare costs. She is an educator and clinical psychologist with a career spanning over 40 years, lecturing prolifically on the psychology of wellbeing, mind-body medicine, and the psychology of eating, and writing several books on health coaching, panic attacks, and anxiety. In our conversation today, we dive into nutrition confusion, scientific evolution, biased myths and beliefs, contradictory messages, and how cognitive dissonance affects people’s eating patterns and attitudes toward food. Dr. Scheinbaum shares how she transitioned from being a vegan to becoming an omnivore, and we explore the role of Erikson's stages of development and family dynamics in shaping theories and behaviors around food. We look into the psychology of eating, social messaging, and the consequences of appetite judgments, food shame, and orthorexia. Dr. Scheinbaum also explains how to find local practitioners who can assist you in navigating your relationship with food, mind-body medicine, and cognitive-behavioral therapies. Stay tuned for today's insightful discussion, where Dr. Sandi Scheinbaum unravels the psychology that shapes our eating patterns, attitudes, and approaches to food.  IN THIS EPISODE YOU WILL LEARN: Why is there so much confusion around nutrition? The psychology of food labeling How eating habits get shaped by childhood experiences and cultural influences How we need self-compassion without judgment to develop a healthier relationship with food The potentially negative impact strict food rules can have on the mental and physical health of children How social influences and the desire to fit in affect people’s eating habits Dr. Scheinbaum tells her story of shifting from veganism to becoming a meat eater How gender differences impact eating habits The benefit of having a health coach to support lifestyle changes How thoughts and physical sensations are interconnected  Bio: Dr. Sandra Scheinbaum trains people to become Functional Medicine health coaches and helps practitioners and businesses hire them because she believes that health coaches are the key to combating chronic disease and reducing healthcare costs. As the Founder and CEO of the Functional Medicine Coaching Academy, a collaboration with The Institute for Functional Medicine, Sandi is a leader in the field of health coaching education. As an educator and clinical psychologist for over 40 years, she has lectured extensively on the psychology of well-being, mind-body medicine, and the psychology of eating. She wrote several books on health coaching, panic attacks, and anxiety. Sandi founded FMCA at age 65 because, rather than retiring, she is on a mission to grow the health coaching profession so that millions of people can get the support they need to lead healthier lives. Connect with Cynthia Thurlow Follow on Twitter, Instagram & LinkedIn Check out Cynthia’s website Submit your questions to [email protected] Learn Functional Medicine Coaching Connect with Sandra Scheinbaum On her website Instagram  The Functional Medicine Coaching Academy on Instagram Books Mentioned: Salt, Sugar, Fat by Michael Moss The Dorito Effect by Mark Schatzker