What's going on, everyone? Welcome back to the game. Today, I'm going to do a very in-depth breakdown of Ryan Reynolds Mint Mobile. Now, this will be different than the Rihanna collab by Fenty. I don't know, a bunch of people corrected me in the comments. I don't know how to say it. I'm obviously not a buyer for Lundrae. But I am a consumer of business models. And so I am going to talk very little

about big picture stuff that they did distribution, brand deals, any of that. I'm just going to

be talking about like what ads are converting, what pages are they pushing to, what's the offer

they're running, how are they packaging it, and how are they following up via email to MaxSpy's

conversion? And I think there's a ton of stuff in here, super tactful that any

business owner can use. I certainly am. And at the end, I'll give you some things that I think

if I were the CMO of the company, I would consider at least testing that might show some performance

improvements over what they're currently doing. Ryan Reynolds acquired over two million customers

from Mitt Mobile with paid ads.

And I'm going to break down the best paid ads that these run and how you can model the structure

for whatever it is that you sell in your marketing.

I'm Alex Ramosey.

I'm the founder of Acquisition.com.

We spend millions of dollars every month on ads.

We make tons of money and no one cares.

Let's start with the first ad.

At MintMobil, we like to do the opposite of what big wireless does.

They charge you a lot, we charge you a little.

They put their names on arenas, we put ours on my lower back.

So naturally, when they announced they'd be raising their prices due to inflation, we decided

to deflate our prices due to not hating you.

And if this were one of their ads, they'd ended here with a happy customer.

...