What's going everyone? Welcome back to the game. We talk about getting Mo customers, making more profits, and making Mo impact.

I guess. I don't know. I think that's what we talk about.

And so today is a special audio first edition. So I hope you guys enjoy it.

I want to talk about a concept that I'm thinking a lot about. It's related to content. So I'm going to call this the accordion

of content. All right. And so I get, I'd say one of the most frequently asked questions I get. And I would

say about a third of the people who listen to this podcast, this is me estimating, but about a third of

the people listen to this podcast generate their leads from inbound content.

So they're either doing SEO, they're doing, they're making content on social media,

they're making YouTube videos, they're making shorts.

Basically, they use organic stuff to attract customers, right?

And one of the most common questions that I get about that is quantity versus quality and narrow versus broad.

All right.

And so that's, and I do think that I have some pretty developed thoughts on this as I've gone through a lot of iterations for how we create content.

And this is especially, I don't know, I feel like I have a lot of context on this because I come as somebody who didn't,

this isn't the only way that I get customers. And my experience before, you know,

acquisition.com and starting the YouTube worlds that I did was not this at all. It was almost

the majority direct response, just kind of like paid ads. And so adding in content and kind of branding has been something that I've had to take very

like scientifically.

And what I mean by that is like it didn't come natural to me.

I wasn't like, oh, I just want to make content.

Like first off, I'm not somebody who I don't wake up every day thinking like, man,

I want to make content.

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