As a kid, I would watch movies, and every time I'd watch a movie, I'd be like, I want to be that character.

When I was in high school, I picked up a camera, and I was the kid that was always shooting.

Then I decided, why don't I go to film school?

That's how I kind of got the start into really studying this art form.

In a world where attention is currency, Brendan Kane has cracked the code.

From pioneering the first ever YouTube influencer campaign to managing $200 million in marketing spend,

he's built digital platforms for icons like Taylor Swift, Rihanna, and Adriana Lima.

For years, he was the mastermind behind the scenes until he used his own methods to gain

one million followers in just 30 days.

The first YouTubers would let you in like they're your friend.

And that's a big mistake that people

make with social media is they think it's one to many when it's really a one to one platform.

You need to be able to grab that attention and hold that retention through retention. And

that's what a lot of the top creators were doing at the time. When I first started like back in 2005,

we're talking maybe a few million people on these platforms. Today it's close to five billion. Now at Hookpoint, his viral content model has generated

60 plus billion views and 100 plus million followers redefining what it takes to go viral. This is

Brendan Kane. And some people think of virality as Mr. Beast. To me, it's like what is important

for the impact that you're trying to

have and the brand that you're trying to build. Work on yourself. As entrepreneurs, as business people,

we're so focused on optimizing and scaling the business when a lot of times the core focus

first should be optimizing yourself. Welcome to Success Story. I'm your host, Scott Clary. The Success Story podcast is part of the HubSpot

podcast network, but HubSpot doesn't just have great podcasts. If you're an entrepreneur, if you're a

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