In this lesson's episode, we explore why talent is the ultimate X factor in business success.

Learn how to attract and retain high performers in a competitive job market,

build a workplace that fosters ambition and loyalty,

and create opportunities to keep top talent invested in your vision.

Plus, discover why the right hiring strategy can make or break your company's growth.

Oh, yeah. strategy can make or break your company's growth.

So the X factor, and I agree completely.

I mean, I think too many people raise money.

I think that, so yeah, if you don't know how to read a P&L or even create one, like, that's a big issue.

So the caveat, the takeaway is don't raise money for most businesses, build it profitably from the get-go.

But the X factor, like, you can build SOPs.

People understand the concept of building systems and processes around what they know. Even if they're not doing it, they can do it tomorrow. The X factor is people. The X factor

is always people. And I've heard this time and time again, especially post-COVID. And even, I don't know

what the rest of the US is like or the rest of the world, but I have friends that run businesses, and I have not had to hire people in the U.S. since COVID ended.

So I've been able to hire all over the world.

Pre-COVID was a different story.

We had people in Canada and the U.S.

But post-COVID, it's all been, it's all been all over.

But I have friends who have tried to hire.

And they say that the talent landscape post-COVID is very difficult.

It's very difficult to get great people.

And these people are not bad business leaders, but it's like the wildest stories.

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