Build a Brand Identity That Turns Followers Into Fanatics!
CRAFTED Millionaire
Cayla Craft
4.8 • 1.3K Ratings
🗓️ 18 November 2024
⏱️ 20 minutes
🧾️ Download transcript
Summary
Build a Brand Identity That Turns Followers Into Fanatics!
In her latest podcast, Cayla Craft shares valuable insights on building a strong brand identity that converts followers into loyal customers. She emphasizes the importance of understanding your brand’s mission, vision, and core values, which guide the type of content and messaging you create. Cayla highlights the significance of knowing your target audience and suggests focusing on helping a former version of yourself to better understand their needs and challenges. She illustrates the power of specific messaging with examples like Bumble’s success, showing how addressing audience pain points can drive growth. Cayla also advises entrepreneurs to develop a brand personality that may differ from their personal identity, creating an alter ego to represent the brand’s voice. Finally, she discusses the value of feedback, encouraging listeners to use it constructively to refine their brand and better align with their audience.
Key Moments:
Understanding Brand Identity (00:00:30 - 00:01:24): Cayla emphasizes the importance of understanding your brand’s mission, vision, and purpose to create messaging that converts followers into loyal customers.
The Role of Core Values (00:02:13 - 00:03:27): She explains that core values guide brand identity, using an example of a podcaster whose core value is fun, which dictates the type of content they produce.
Knowing Your Audience (00:03:50 - 00:04:26): Cayla stresses the significance of clearly defining who you are speaking to in order to craft messaging that resonates deeply with your target audience.
Helping a Former Version of Yourself (00:04:58 - 00:05:27): She suggests focusing on helping a former version of yourself, as this creates a natural understanding of the needs and challenges of your audience.
The Power of Specific Messaging (00:05:27 - 00:06:14): Cayla uses the story of Bumble's founder to illustrate how understanding your audience’s needs can lead to massive business success.
Creating a Brand Personality (00:09:18 - 00:10:08): She advises entrepreneurs to separate their personal identity from their brand identity and to create an alter ego that embodies the brand’s voice and traits.
Feedback as a Tool for Growth (00:16:25 - 00:17:41): Cayla encourages taking feedback seriously but not personally, using it to adjust and improve brand messaging, ensuring it aligns with audience expectations and needs.
Links + Resources:
- Are you committed to reaching 7 figures this year? Check Out LUXE
- Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.
- Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.
- Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.
- Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!
- Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.com
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Transcript
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| 0:00.0 | Did she make that for me? Was she in my head? That is how you want them to feel. So the more specific |
| 0:05.3 | you are when you're, you know, creating content for a certain audience, the better results you're |
| 0:12.4 | going to get when it comes to conversion. Welcome back to crafted entrepreneur. |
| 0:34.6 | We are doing an identity series and I've done seven episodes so far on your |
| 0:39.9 | personal identity. These last couple of episodes, three to be exact, are going to be on |
| 0:45.9 | helping you figure out your brand identity. Now, if you're like, Kayla, I already have my brand. |
| 0:50.2 | I know what it is. This is just a good refresher. So that way you come out of this and really have |
| 0:56.1 | dialed in messaging. So that way you can convert more prospects, more followers into |
| 1:04.2 | buyers, into real life customers for you. So I always think it's healthy to do this at least once a year, |
| 1:12.6 | you know, especially before you're about to launch something new or try something new. |
| 1:17.7 | It's so powerful to just make sure you're really still talking to the right people. |
| 1:24.6 | Okay. So we're going to get into brand identity. What is it? Why does it matter? |
| 1:30.3 | But first, I just have to shout you guys out. I have loved creating content for you for a long time now. |
| 1:37.3 | It's been six, maybe seven years. And we've done over 600 episodes. And I just am so grateful to be able to give my gift, |
| 1:47.2 | which is the gift of Gab, and give it to you and help you all grow. |
| 1:51.9 | All right, so what is a brand identity? |
| 1:54.6 | Now, we need to understand what your mission is or what your vision is. So in order to have a brand identity, |
| 2:05.4 | you need to have a purpose. So I want you to take some time to think about really, |
| 2:09.7 | truly, what is your mission behind your brand? So it was just like kind of what we talked about |
| 2:15.4 | with your personal identity. You have a purpose, |
| 2:18.4 | right, as a person, but what is your brand's purpose? What is the vision that you want to create |
| 2:25.4 | for this specific brand? And inside of that brand, what will be helpful for you in creating |
... |
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