Why Your Personal Brand Is Failing—and How to Fix It Today
CRAFTED Millionaire
Cayla Craft
4.8 • 1.3K Ratings
🗓️ 26 November 2024
⏱️ 16 minutes
🧾️ Download transcript
Summary
Why Your Personal Brand Is Failing—and How to Fix It Today
In the latest episode of Crafted Entrepreneur, Cayla Craft delves into the art of building a powerful personal brand as part of her identity series. She discusses the challenges of defining brand values, finding an authentic voice, and creating consistent content that resonates with audiences. Drawing inspiration from experts like Simon Sinek, Gary Vee, and Seth Godin, Cayla emphasizes the importance of knowing your "why," embracing authenticity, and focusing on specificity to stand out online. She offers practical advice for content creation, encouraging listeners to start with one platform and gradually expand while tailoring content to fit each audience. Cayla also highlights the value of sharing lessons from personal experiences and seeking feedback from ideal customers to refine messaging. The episode provides actionable steps for entrepreneurs looking to create an authentic and impactful online presence.
Key Moments:
- Introduction to Brand Identity: Cayla transitions from personal identity to brand identity, emphasizing the challenges of defining values, missions, and a unique voice to stand out online.
- Overcoming the Struggle of Authenticity: She discusses the common trap of mimicking others online, which dilutes uniqueness, and stresses the importance of finding and embracing one's authentic voice.
- The Power of Purpose (Your "Why"): Inspired by Simon Sinek, Cayla highlights the importance of understanding your "why," using it to resonate with your audience and differentiate your brand.
- Content Creation Without Burnout: Cayla advises starting with one platform, mastering it, and expanding gradually. She debunks the idea of simple content repurposing, advocating for tailored strategies per platform.
- Leveraging Lessons from Personal Stories: She encourages framing personal experiences in ways that serve the audience, sharing lessons learned while maintaining privacy and value.
- Creating Remarkable, Targeted Content: Drawing from marketing experts like Seth Godin and Marie Forleo, Cayla emphasizes narrowing focus to serve a specific audience and creating unique offerings that generate buzz.
- Practical Steps for Brand Consistency: She outlines actionable steps for building a brand identity, including defining core values, auditing content for alignment, and seeking feedback from ideal customers.
Links + Resources:
- Are you committed to reaching 7 figures this year? Check Out LUXE
- Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.
- Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.
- Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.
- Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!
- Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.com
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Transcript
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| 0:00.0 | Focus on consistency over perfection. This is where we want to really skip the overthinking part |
| 0:08.0 | and put in the implementation. Welcome back to Crafted Entrepreneur. We are on part nine of our identity series. And we have moved into the part where we're actually talking about your brand identity now. And just like I did |
| 0:38.8 | with the identity, when we're talking about your personal identity, I talked about the struggles that |
| 0:43.3 | can mess you up when it comes to getting clear on who you are, why you matter, why you're here |
| 0:49.2 | in this world. There are struggles that come along with creating your values and creating your mission in life. |
| 0:56.9 | The same kind of struggles will come along when you're deciding to develop a personal brand |
| 1:02.0 | that you're trying to get to stand out online. |
| 1:05.3 | Okay. |
| 1:05.6 | So today we're going to master the art of personal branding. |
| 1:11.7 | So that way you can really truly have the online influence that you actually want to have. |
| 1:18.1 | So you're listening in right now because maybe you're a freelancer, you're an entrepreneur, |
| 1:22.4 | you're wanting to boost your presence online. |
| 1:26.5 | Personal branding is absolutely essential in order for you to do this. |
| 1:31.5 | Now, if personal branding was easy, everybody would be super rich. But it's not because it takes time. |
| 1:37.9 | It takes you doing exactly what you're doing right now, taking the time to listen to this podcast |
| 1:43.1 | episode. So you're taking time to work on you |
| 1:46.1 | instead of always being inside of your business. So I'm going to give you the advice today from |
| 1:53.7 | top marketing experts that I've studied and how they've overcome these challenges that you might |
| 1:59.7 | be facing today. So that way you could finally build a brand that actually stands out. |
| 2:06.1 | So on the last episode, we talked about defining your brand identity and really getting clear on your vision. |
| 2:12.2 | Like, what's your mission statement? |
| 2:13.6 | What are you about? |
... |
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