This is Ben. He's a cocktail consultant who helps restaurants and bars optimize their drink menus to increase profits.

But his revenue is unstable. Sometimes he has a great month and then other times he sells nothing and sometimes that goes down.

I'm Alexermosi. I own Acquisition.com or portfolio of companies that generate hundreds of millions of dollars per year in revenue.

What I suspect Ben needs to work on is optimizing his funnel, fixing his offer.

He's trying to sell a $30,000 thing to strangers who've never even work with him before, which is

pretty tough. And then once that all that stuff's fixed, spending more on his actual marketing.

So the first thing I'm going to do is dive deep into the business and then I'm going to

break down all the tactics that he and you can use to scale your business to your dreams.

Hey, Alex. I'm Ben, one of the co-founders of Unfiltered Hospitality, where we help

hospitality operators build better beverage programs. Tell me about the business.

So we are bar and beverage program development specialists. In 2024, we did $1.1 million in revenue,

$123,000 in net profit, so about 11.3% in net margins. We've been in

business for about four and a half years, but we've helped over 200 bars launch or elevate

their concepts. So what's the goal? What do you want to do? My goal, $3 million by the end of

2025. Big goals. It's big goals. Yeah, triple this year, all right?

Yeah, tripled this year.

Rock and roll.

So how do you get started?

In 2008, I started my life in the world as an investment banker.

Okay.

And so I hated it, quit my job there.

Over the next seven years, I worked in bars and restaurants around the city.

...