Welcome. I am Ed Beharana and you've arrived at the Business Buffet podcast where you get a taste of business from entrepreneurs who've had both good and bad moments in business.

You'll learn from business chefs of all type, those things they would have done different and figure out how those ingredients might

help your personal recipe for success.

Grab a plate and take a seat.

It is time to eat hearty in business.

Welcome to business buffet.

Now, I'm recording these quick hits, kind of along the lines of a new website rollout that I did for

Zenith exhibits, kind of modifying my business. This whole podcasting thing is actually quite exciting.

So this first article for the new season, I think this is season six, is building a supplemental

income stream using podcasting.

Now, I had a friend approached me and asked if podcasting could help him build a side hustle

business, if you will. He explained he wanted to generate some supplemental income,

and he had an idea about selling supplements during the COVID-19 crisis.

Let me insert here that I'm not much on vitamins and supplements, you know, being a 300-pound guy.

So I felt a little disarmed for the conversation. But for my friend, I did my due diligence and did some research.

Now, I learned that in my research that 77% of Americans take at least one supplement.

Heck, 57.6% of Americans age 20 and over have used a dietary supplement in just the past 30 days.

So I figured my friend might be on to something.

However, could the market be oversaturated?

How would he gain any, I don't know, search engine traffic?

How would he get noticed in the obviously overcrowded marketplace?

So I said to my friend and I asked my first question,

...