Welcome. I am Ed Beharana and you've arrived at the Business Buffet podcast where you get a taste of business from entrepreneurs who've had both good and bad moments in business.

You'll learn from business chefs of all type, those things they would have done different and figure out how those ingredients might

help your personal recipe for success grab a plate and take a seat it is time to eat hearty

in business welcome to business buffet you know it's been a year since i published the last episode

on this podcast there has been a bunch of

stuff going on most notably I've been working on trying to understand the way

small business can utilize new marketing approaches to benefit their business.

I got to explain a little bit.

When I started Business Buffet, it was purely an experiment.

I got to tell you a little bit of a story here first.

This goes back to the presidential election in 2016. Donald Trump, candidate Donald

Trump at the time, had taken the world by storm. He had hired the greatest digital marketing

experts the world had ever seen. And they created a social and digital marketing

program to rival the billion dollar efforts of the biggest companies in the world. And as a result,

it's estimated that Donald Trump received more than two and a half,

almost $3 billion in free advertising because of the effort. Well, what the big tech companies

realize was, one, they hate Donald Trump.

Politics aside, this isn't a political channel.

I'm not assessing the political stance on that position.

But it's evident. Google, Twitter, Facebook, they hate Donald Trump.

Hated him then, hate him now.

And the fact that he was using their platform

...