Business Case Studies #1: Allbirds' Journey to IPO (Classic)

Founder's Journal

Morning Brew

Careers, Business, Entrepreneurship

4.8 • 1.1K Ratings

🗓️ 28 March 2022

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re serving up another miniseries, full of business case studies. In this classic episode, I talk about Allbirds, the sustainable lifestyle brand that filed for an IPO in 2021. I’m discuss their growth journey and touch on a few major lessons we can learn from it. [Allbirds is not a sponsor of this content in any way, just an interesting company case study] Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at [email protected] or my DMs are open @businessbarista. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everyone, this is Alex Lieberman, co-founder and executive chairman of Morning
0:04.8	Brew.
0:05.8	Welcome back to Founders Journal, my personal audio diary, where I give you the business
0:10.5	builder, the tools you need to think better in order to build better, whether that's
0:14.4	building a business, a team or a new product.
0:17.6	This week on Founders Journal, we're doing things a little differently.
0:20.7	We are dropping a mini series full of case studies that lay out a number of lessons you
0:26.1	can learn from successful businesses.
0:28.4	That means instead of just one episode, Monday, Wednesday and Friday, this week we're
0:33.2	giving you two, a new show that you won't want to miss, plus a classic episode you maybe
0:37.8	haven't heard before.
0:39.2	In today's classic episode, originally released on September 3rd, 2021, I talk about lessons
0:44.9	we can learn from all birds's IPO.
0:47.9	Let's hop into it.
0:51.9	So, let's rewind to 2017.
0:56.6	I'm working full time on Morning Brew, and I get a text from my sister, Sydney, who's
1:02.4	three years younger than me.
1:04.2	At the time, she was a junior at the University of Michigan, and I get a text where she basically
1:09.1	said, there's this new pair of shoes that I had to get that was revolutionary that her
1:14.7	and her boyfriend at the time were obsessed with.
1:18.2	I later found out that pair of shoes was the all birds wool runner, which is like the
1:22.9	OG sustainable everyday shoe made from marino wool.
	...

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