What's up, everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founder's Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. Today, I am talking about big news over at Uber and how you should be

thinking about it. Let's hop into it.

So, Uber, the enemy of yellow taxi, since the company launched in the 2010s, has officially

struck a deal to include New York City's 14,000 yellow cabs on the Uber app in New York City.

And this is on top of approximately 80,000 vehicles that are used for ride sharing in Manhattan.

The cost for a taxi that you hail on the app will be about the same as you try to get an Uber X.

And Uber will take the exact same rate for taxis as it does for its own vehicles.

And to make this happen, Uber teamed up with basically the two apps that allow you to

hail taxis digitally, which is curb and CMT runs the arrow app. And so that is what happened.

But what's interesting about this is why we should give a shit.

And I want to paint a picture of what the relationship between Uber and the taxi cabs have been

over the last many years so that we can dig into the issue.

So, Uber and Travis, it's co-founder and taxis, have generally mixed like oil and vinegar.

They have a long history together, definitely not a loving romantic one.

Calneco founded Uber primarily for the purpose of destroying the taxi industry.

Literally, thought taxis were a racket that there was collusion, that it was not good for consumers.

And he is on the record saying in 2014, we're in a political campaign and the candidate is Uber.

And the opponent is an asshole named taxi.

And in true form of businesses, since that period of time when Uber launched,

...