Hi there, welcome to Business Daily here on the BBC World Service. My name's Ed Butler,

and this is where we're bringing you in-depth interviews with people in business from across the globe.

Today, we're meeting Glenn Fogel. He's CEO of Booking Holdings, which is the parent company of the online travel firm, booking.com.

I believe the world is better off with more travel, not less travel.

I believe experiencing other cultures and other ways of life is really helpful.

Today we're learning about Glenn Fogel's journey from aspiring novelist to novice trader

and to travel industry executive, joining the online travel company

during its most challenging time.

Our company, when it went public in 1999, very quickly, had a market capitalization of over

$30 billion U.S. dollars, and then it slowly started to decline, decline, decline.

And now how the EU-based company is fighting against stricter rules imposed by regulators.

If the environment ends up such that you think that moving a business may result in a better

overall result for your stakeholders, then it's almost your obligation to do it as opposed to not doing it.

This is Business Daily Meets with Glenn Fogel.

Glenn was born and raised in the United States. His parents, who grew up during a period of deep

economic and social distress in the Great Depression of the 1930s,

emphasized the importance of education to him from a very young age.

My parents, while they didn't have university degrees, they highly valued education.

So I went to public school.

And I did well.

I was a good student.

I studied hard.

...