meta_pixel
Tapesearch Logo
Business Daily

Business Daily meets: Giuseppe Lavazza

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 29 November 2024

⏱️ 17 minutes

🧾️ Download transcript

Summary

We speak to the great-grandson of the Italian coffee legend, about growing a family business into a global brand, balancing tradition with innovation, and even a light-hearted clash with Emily in Paris.

(Picture: Giuseppe Lavazza at the company's coffee production and training facility in Turin, Italy. Credit: Getty Images)

Presented and produced by Leanna Byrne

Transcript

Click on a timestamp to play from that location

0:00.0

Hi there, I'm Leanna Byrne, and you're listening to Business Daily Meets on the BBC World Service.

0:15.1

Are you one of those people who builds their day around coffee, the first one in the morning, the mid-morning coffee with your colleagues

0:22.2

and then the post-lunch pick me up to help you get through until you get home or close your

0:27.3

laptop. Well, there's one man from one of the most famous coffee families in the world

0:32.5

who takes his daily coffee routine very seriously. My personal routine is when I wake up, I like to have three cups of

0:41.0

coffee in my kitchen. And then when I go to the office, maybe another couple of cups.

0:47.0

Giuseppe Lavatza is the great grandson of the founder of Levatsa Coffee, a company

0:52.2

that has been brewing espresso for more than 120 years.

0:56.6

With the name stamped on coffee packaging in more than 140 countries,

1:01.3

it's hard to ignore the impact this family's business has had on the coffee industry.

1:06.1

So what's his daily coffee routine?

1:08.3

He says it's all about balance and not just in the blend.

1:12.5

Sometimes I love to have a cappuccino with some friends that come and visiting me.

1:17.7

And sometimes after a long day, even an Americano.

1:21.4

Sometimes after a good dinner, I ask if I can have a drink coffee. I like it because it's very gentle and I stay at the table

1:31.4

with my friends and talking a little bit, different things, mainly in soccer because, you know,

1:37.9

in Italy as in UK, soccer is part of our lifestyle exactly as coffee is.

1:43.4

And before you ask me, the answer is no.

1:46.8

Giuseppe is not committing a mortal Italian sin

1:49.9

by drinking a cafe Americano after dinner.

1:52.9

Now, if he was drinking a cappuccino,

1:55.2

that would be a different story.

...

Transcript will be available on the free plan in -76 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from BBC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of BBC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.