Luxury advent calendars unwrapped
Business Daily
BBC
4.4 • 796 Ratings
🗓️ 28 November 2024
⏱️ 17 minutes
🧾️ Download transcript
Summary
Advent calendars have evolved from the simple cardboard doors or chocolate treats to a multimillion-dollar premium industry; with major companies using them as a powerful brand awareness tool.
We find out why the design of an advent calendar is more important than ever, with many retailers investing in appearance and reusability; and we hear from environmental groups who are still concerned about the amount of waste.
Plus - are the products in these more extravagant calendars actually worth the money?
(Picture: An apartment window decorated with advent calendar and traditional electric Christmas candlestick. Credit: Getty Images)
Presented and produced by Deborah Weitzmann
Transcript
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| 0:00.0 | Hello and welcome to Business Daily with me, Deborah Weitzman. With just weeks to go until Christmas, |
| 0:09.6 | we're diving into the booming business of Advent calendars. It's crazy how many Advent calendars are |
| 0:16.4 | available, not only just beauty, but weird and wacky ones. You can get like a wine one, you can get a dog treat one. |
| 0:22.6 | Advent calendars provide a unique way to count down to Christmas, |
| 0:26.6 | revealing daily surprises throughout December. |
| 0:29.6 | Door number one. |
| 0:32.6 | We have the cute little chocolate bear. |
| 0:35.6 | Door number 10. |
| 0:37.5 | It's a multi-million dollar industry that started in Europe. |
| 0:41.6 | So many of our Christmas customers come from Germany. |
| 0:44.3 | Calendors were just simple and homemade. |
| 0:47.3 | Once, costing just a few dollars for simple chocolate-filled ones, |
| 0:51.2 | they've since become far more elaborate and significantly pricier. |
| 0:56.5 | This vocabint calendar costs almost $500. This is an $800 advin calendar from Dior. |
| 1:03.9 | It has to be the most expensive advent calendar I've ever opened. When it comes to business, |
| 1:08.0 | advent calendars can be a smart marketing tool. |
| 1:11.1 | For a brand like us, where we have anything from essential oils to high-performance skincare, |
| 1:16.2 | it's a way that we can really demonstrate all of the things that we do. |
| 1:19.9 | Customers are enticed with deals. |
| 1:22.2 | The actual total value of the products inside can be even 10 times the actual headline value of the box. |
| 1:29.6 | However, not all shoppers are thrilled. |
| 1:32.5 | People are like, hey guys, this is not acceptable. |
... |
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