Can Robots Make Sneakers? Just Ask Nike.

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.6 • 1.6K Ratings

🗓️ 22 April 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

President Trump wants more products to be made in the U.S., pushing some companies toward robotics in a bid to avoid high labor costs. But WSJ reporter Jon Emont says Nike’s experience proves it isn’t always that simple. And, as more personal information appears online, personal tech columnist Nicole Nguyen talks through the steps you can take to delete your data from the internet. Katie Deighton hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Here's the truth about AI. AI is only as powerful as the platform it's built into. Service Now puts AI to work for people across your business, removing friction and frustration for your employees, supercharging productivity for your developers, providing intelligent tools for your service agents to make customers happier, all built into a single platform you can
0:22.0	use right now. That's why the world works with ServiceNow. Visit ServiceNow.com
0:27.9	slash UK slash AI for people. Welcome to Tech News Briefing. It's Tuesday, April 22nd. I'm Katie Dayton for the Wall Street Journal.
0:41.7	We've all gotten more used to handing over our personal information to companies, but the profiles
0:46.7	that data brokers collect on each of us are growing more detailed, and they're often posted
0:51.5	online for all the world to see. We'll take you through deleting yourself from the internet.
0:57.5	Then we'll switch gears to investigate a very different issue,
1:00.7	why robots really aren't that great at making sneakers.
1:07.4	But first, how much of your personal data are you okay with ending up online?
1:12.6	Your email address? Your home address? How about your grandmother's name?
1:17.6	When our personal tech columnist Nicole Nguyen used a tool on Google called Results About You,
1:23.6	she was surprised to find a trove of her puzzle information on the internet,
1:29.9	even when she'd already asked for it to be deleted.
1:34.4	Nicole, how did it make you feel when you saw what was unearthed? You feel a little uneasy.
1:36.2	A home address is something that we think of as private,
1:40.3	because it's where our physical presence is.
1:43.9	But in fact, it's data that appears in hundreds,
1:47.0	if not thousands of databases, because every time we shop online, we input our address. It's a part of
1:52.6	public record. If you own a home, if you have applied for a driver's license or subscribe to a
2:00.1	magazine, this information is out there and these websites, people
2:05.3	search sites or data brokers can purchase this information from a variety of sources or
2:10.8	request it from the government. And they collate it in this dossier that includes other
	...

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