Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 2 September 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value of experience in different types of companies. They also briefly mention the podcast industry and the recent deal involving Alex Cooper. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Can you hire a CEO and leave them alone? (06:10) The best CMOs work at ugly companies (11:17) Alex Cooper jumps from Spotify to SiriusXM in $125 million deal (13:07) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	All right, we're going to talk about today.
0:01.7	Can you hire a CEO and just leave them alone?
0:04.6	So I'm looking at someone's LinkedIn Post over here.
0:07.0	We're not going to put the LinkedIn Post up,
0:08.4	but it just sparked the ideas,
0:10.0	because the LinkedIn Post, the premise of it is
0:12.2	I've hired dozens of CEOs,
0:14.0	dozens of CEOs, right? And this is how you hire these CEOs, right? And I remember from four years ago
0:19.2	everyone on X was talking about, yeah, you got to build a holding company and you got a
0:23.1	hard to CEOs and then you got to get out of their way right and remember we
0:26.7	were so Neil and I were hanging out yesterday I was telling him about how I
0:29.2	I spoke to a YPO guy very successful guy.
0:32.8	And he's probably around mid-70s or so,
0:35.0	and he was just telling me, I brought up the book,
0:37.3	the J-Paul Getty book again, right?
0:39.2	I was like, you know, he has this concept in here
0:40.9	called the working businessman
0:43.4	and he's like, dude, anytime I've tried to step away from the thing
0:46.4	and anytime I was not involved,
0:47.9	everything fell apart, right?
0:49.4	And I'm just like, I think this whole concept is so broken
0:52.3	where people, I think it's
	...

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