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Marketing School - Digital Marketing and Online Marketing Tips

The Role of Referrals and Networking in Agencies

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 31 August 2024

⏱️ 20 minutes

🧾️ Download transcript

Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the strategies on referrals, reconnecting with contacts during business trips, hosting dinners to build relationships, and adoption of AI. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES:  (00:00) Introduction to the Coaching Call (00:29) Generating Leads and Clients for Agencies (06:22) The Future of AI and Agency Services (09:41) Positioning Services for AI Impact (16:11) The Importance of Innovation in Agency Services Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

All right, so we have a little treat for you.

0:01.4

So this is a coaching call from the Agency Owners Association.

0:06.0

This is a group that Neil and I have for agency owners to help you grow faster.

0:10.1

So if you're the agency space, you are a services business this is applicable to you

0:13.9

it's a little preview of a call it's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group

0:19.5

if you want to learn more about the group you can go to marketing school that I. Oh,

0:22.6

slash agency again it's marketing school the I.

0:25.2

Oh, slash agency hope you enjoy the episode.

0:27.7

Peck welcome.

0:28.7

Hi Austin.

0:30.1

Hey.

0:31.1

Did you want to jump in actually and maybe just tag team on on David's

0:39.0

question here which is where your most recent clients or leads have come from we're getting ideas about like

0:46.7

different forms and sources for for leads and clients.

0:51.4

Sure. I seem to can't get away from just referral so we just try to reconnect with folks.

1:02.4

I was recently in Vegas for a business trip for our team off site, but during that I we allocated one day for having a dinner with the friends of our company.

1:15.1

And we came away, you know, invited,

1:18.2

I think we've invited like 10 people

1:19.8

and we got six people to show up.

1:30.3

And then out of that we got to follow-up action items so that you know say for the price of a you know four-dollar sign dinner you know catching up with some folks in so that's one of our go-to-emotions now is if I'm traveling for business

1:41.6

we ahead of time build a list of like who do we want to reconnect with in that city or town?

1:48.0

So like I'll be in Austin later in a couple months and we're already starting to plan like okay who do we want to

...

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