Challenge #3 – Fix Your Website

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 9 August 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is your website helping your business – or hurting it? The truth is, potential customers go to your website and make a decision within seconds about whether or not you can help them. That’s why your website must pass the “grunt test.” Unfortunately, most business’ websites don’t pass this test. And if your website doesn’t pass the grunt test… you’re losing sales!

In today’s episode, we continue our 2-week series on the Double Your Revenue Challenge. For Challenge #3, Donald Miller wants you to put your website to the grunt test. He explains that even the most primitive thinker (like a caveman) should be able to look at your website and know these 3 things within seconds: 1) What you do 2) How it will make his life better 3) What he needs to do in order to get it. Does your website pass the test? Tune in to today’s episode to find out!

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School.

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

Offer expires August 18, 2023.

Transcript

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0:00.0	If you don't have a plan to grow your revenue going into a potential recession, this is your plan.
0:09.2	Hey, everybody. Welcome back to the Business Made Simple podcast brought to you by the HubSpot
0:13.1	podcast network. I'm your host, Donald Miller. You're listening to a special series of Business Made
0:18.0	Simple. This is a two week challenge. We call the Double Your Revenue Challenge. If you have not
0:23.4	joined us on the challenge, go to businessmadesimple.com slash challenge businessmadesimple.com slash
0:28.8	challenge. I've got a checklist of all the things that you can do to double your revenue.
0:33.3	Today is day three, and I want to talk to you about passing the grunt test. It's just a super
0:38.4	simple test to let me know whether or not your website is optimized to make you money.
0:48.8	If I were to hand your website, if I had a laptop computer, open it up to your website,
0:53.9	put it on the lap of a caveman and said, Mr. caveman, I give you 10 seconds to read this website,
1:00.5	and then I've got a couple of questions for you. They looked at it for 10 seconds. I closed the
1:05.0	laptop and I said, Mr. caveman, what in the world is that website offering you? There are three
1:11.6	questions that the caveman needs to be able to answer in order to distinguish whether or not your
1:17.7	website is actually effective. It's just a super simple test to let me know whether or not your
1:23.4	website is optimized to make you money. I called the grunt test. I would say, Mr. caveman,
1:28.7	what do they offer? That's the first question. I'm amazed at how many small business websites I
1:33.6	go to and I didn't know what they sold. That's terrible. Even if it takes 10 seconds to figure out
1:40.2	what you really offer. If you've got vague language on the top of your website and I'm scrolling
1:46.4	down, I'm seeing pictures of your staff and maybe awards that you've won. All the stuff that
1:50.3	basically is a celebration of you. That doesn't help me. What I need to know is that you sell
1:55.8	mattresses or you provide a really great roof or you keep raccoons from getting into your trash cans
2:04.3	or you clean out the swimming pool or you do great landscaping or you do home remodeling services
	...

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