People are coming to you not to buy products. They're coming to you to solve problems.

Okay friends, welcome to the Business Vade Simple Podcast brought to you by the HubSpot Podcast Network.

I am your host Donald Miller. We are in day four of the Double Your Revenue Challenge.

If you are worried about a potential recession, if you feel like your airplane, if you will, your business is heading into a headwind and suddenly

there's a hundred miles per hour coming at you that you didn't feel a year ago, don't worry. All you need is intention, passion and a challenge.

In fact, I have a challenge for you and it's a great one. It's called the Double Your Revenue Challenge.

We are already on day four out of ten daily episodes where I'm coaching you through one thing you can do each day to implement and double your revenue.

That's right. If you're at a half a million, go to a million. If you had a hundred thousand, go to 200,000. You know what double means.

I want you to double your revenue. All ten things are actually laid out in an easy to follow checklist that you can follow along.

You want to go to businessmadesimple.com slash challenge. That's where the checklist is. Listen, if you're worried about where the money is going to come from.

If you're worried about your business growing, if you're worried about heading into a recession, you need a plan and you got to execute that plan.

I have a simple plan for you. Print out the checklist at businessmadesimple.com slash challenge. Check this stuff off of it and make more money. It's really that simple.

Day four of this challenge is all about product iteration and product creation.

When I look back on the growth of my small business, and I think a lot of you probably have this in common with me, when I look back on significant revenue increases, it's almost always correlated with the creation of a new product.

There's a hockey stick moving up and it's because we launched this. What's interesting to me, it wasn't until about six or seven years into my business that I realized that was happening.

I always thought it was sales, marketing, those sorts of things. Those are very important. But then I started realizing, wait a second, when we create new products, when we put something new into the market, people get excited.

There's a revenue increase. Product iteration, product creation became a part of my business when I realized that. Now we're always saying, what's new? What's the next thing? What's interesting? What do people want? We're listening to our customers a lot more.

Now some of you are saying, Don, product creation is a little bit difficult. It takes a long time. I don't know that that's going to help me right away. Let me give you one idea.

You can actually package together groups of existing products and give it a different skew or a different product title. For example, let's say that you offer vitamins and you've got 500 jars of vitamins in your store.

You might actually consider putting together a package of three or four different vitamins or products that are just called men over 50, or the men over 50 longevity packet.

Then you're taking existing vitamins and putting it into little Ziploc bags, if you will, or whatever, and you're selling all the jars together. I always use the example of a pet store.

Somebody comes in to buy some spray that they spray on their couch to keep their new puppy from eating the couch. You want to actually say, yeah, we have that spray. It's also part of our new puppy package. The new puppy package is $250. It has a kennel and the spray that you want and some pea pads and all this kind of stuff.

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