Challenge #7 – Stop “Selling” and Start Talking About The Customer’s Problems

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 15 August 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most people feel like they have to put on their “sales hat” in order to convince people to buy. But when you take this approach, it often feels fake and ingenuine – not only for you, but for your customers as well! What if there was a way to have more natural and organic sales conversations that didn’t feel like “selling” at all?

It’s Day 7 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller teaches you the single most important thing you can do in a sales conversation. Instead of spending your time talking about your product, you’ll learn how to talk about the problem it solves for your customer. The only reason people buy products is to solve a problem – and when you know how to talk about those problems, you’ll sell more. Tune in now to learn how!

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School.

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

Offer expires August 18, 2023.

Transcript

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0:00.0	I want to do something without teaching you sales techniques,
0:03.1	but it's going to change the way you talk about your products.
0:08.7	Hey, everybody.
0:09.2	Welcome back to the Business Made Simple podcast,
0:11.5	brought to you by the HubSpot podcast network.
0:13.7	I am your host, Donald Miller.
0:15.8	Today, I want to talk about why people actually buy.
0:18.4	I want to talk about how you can have a better sales conversation
0:22.1	than you've ever had before.
0:23.2	And by the way, you can actually convert everybody on your team
0:26.1	into a sales person.
0:28.0	And when you teach them how to have a conversation
0:30.4	than I'm about to show you how to have,
0:32.2	everybody's going to sell a lot more product.
0:33.8	And they're going to do it without even realizing
0:35.2	their sales people.
0:36.5	We're in the middle of the Double Your Revenue Challenge.
0:39.0	Today is day seven.
0:40.1	This is the seventh thing that I want you to do
0:42.6	in order to double your revenue.
0:44.3	If you feel like you're heading into a headwind,
0:46.8	if you feel like revenue is about to decline
	...

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