Chicken Salad Chick: Stacy Brown (2018)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 30 December 2019

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

For many of us, chicken salad is just another sandwich filling, but Stacy Brown turned it into a $75 million business. In 2007, she was a divorced mother of three looking for a way to make ends meet. So she started making chicken salad in her kitchen and selling it out of a basket, door-to-door. She eventually turned that home operation into Chicken Salad Chick, a chain that now has close to 150 locations in the U.S. PLUS in our post-script "How You Built That," we check back with Ofer and Helene Webman who developed the Tonewood Amp, a device that can change the way an acoustic guitar sounds without bulky pedals and amps. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey everyone, Happy New Year, and thank you all so much for being such an incredible community.
0:33.0	2019 was such a great year for all of us, and it was so much fun meeting some of you at our live shows and at the how I built the summit.
0:41.0	And right now we are busy planning our live schedule for 2020 and also our annual summit, so stay tuned for details on all of that.
0:49.0	Meantime, I can't think of a better way to close out the year than with one of my all-time favorite episodes of the show.
0:56.0	It first ran back in July of 2018.
0:58.0	It's a story of Stacey Brown and Chicken Salad Chick.
1:01.0	It is a true hero's journey and a warning here.
1:05.0	This episode will take you on an emotional roller coaster ride, but it is totally worth it.
1:11.0	We hit the ground running on what we called our southeastern fundraising tour and packed up coolers full of chicken salad to hand out to possible investors.
1:25.0	And we pitched to anyone that would listen in every single meeting that we had.
1:32.0	We heard you want us to invest this much money for a minority share of a business that does not have a single franchise open.
1:44.0	Thanks, but no thanks.
1:46.0	Laffed out of the room.
1:48.0	From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists and the stories behind the movements they built.
2:04.0	I'm Guy Raaz and on today's show, how a stay-at-home mom went from selling homemade chicken salad to friends and neighbors to building one of the fastest growing restaurant chains in America.
2:17.0	She calls it Chicken Salad Chick.
	...

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