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How I Built This with Guy Raz

Live From The HIBT Summit: Tariq Farid Of Edible Arrangements

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 26 December 2019

⏱️ 17 minutes

🧾️ Download transcript

Summary

Our fourth episode from the 2019 How I Built This Summit features Tariq Farid, founder of Edible Arrangements. In a live conversation with Guy, Tariq talks about flowers, fruit, and family—and how he wouldn't be where he is without the sacrifices and support of the people he loves the most. We'll be releasing more episodes from the Summit in the new year, so keep checking your podcast feed!

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Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:27.0

Hey, just a quick note before we start the show, we have one week left in our annual Public Radio fundraiser,

0:35.0

and we're asking you to show your support for your local public radio station.

0:39.0

You've heard me say it all month, so please just take a moment to give your gift by December 31st.

0:44.0

Just go to donate.npr.org slash built.

0:48.0

And thanks.

0:50.0

Hey everyone, so today we're releasing another live interview from our How I Built This Summit.

0:58.0

It's my conversation with Tarek Fareed, the founder of Edible Arrangements,

1:02.0

and you might remember from the original episode he was on, that he started his first business in high school.

1:07.0

It was a little flower shop near his home in West Haven, Connecticut.

1:11.0

And after a few years, Tarek pivoted from flowers to fruit, and eventually built a $600 million company.

1:18.0

And Tarek's story is also about family.

1:21.0

The immigrant parents that raised him and helped support him in the early days of the flower shop,

1:26.0

and the sacrifices that all families make when somebody they love becomes a full-time entrepreneur.

1:32.0

But before we get into that part of the story, I asked Tarek about the idea behind Edible Arrangements,

1:38.0

the idea of cutting up melon and pineapples and strawberries, and arranging them into edible bouquets.

1:45.0

I have a lot of questions for you, but I wanted to start on this idea about bad ideas.

...

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