Cisco Systems & Urban Decay: Sandy Lerner

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 1 October 2018

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the pre-Internet 1970's, Sandy Lerner was part of a loosely-knit group of programmers that was trying to get computers to talk to each other. Eventually, she and Len Bosack launched Cisco Systems, making the routing technology that helped forge the plumbing of the Internet. But when things turned sour at the company, she was forced to leave, giving her the chance to start something entirely new: an edgy line of cosmetics called Urban Decay. PLUS in our postscript "How You Built That," how Justin Li created a solution for staying cool and hydrated in the heat with IcePlate. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New years is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	Hey, it's Guy here, and before we start the show, I just want to let you know that we still have tickets available for our upcoming live show in LA.
0:35.0	It's with Michael Dubin.
0:37.0	He's the co-founder of Dollar Shave Club.
0:39.0	It's an amazing story of how he turned that into a billion-dollar company.
0:43.0	And if you haven't been to a live show, they are so much fun.
0:46.0	It's a chance to meet me and meet the team behind the show, and also a chance to meet your fellow HIV-T listeners.
0:53.0	So if you want to take it, go to nprpresent.org.
0:57.0	That show is supported by American Express, and I hope to see you there.
1:04.0	I had to go get another job besides Cisco.
1:07.0	And we had only my income, and we were mortgaged the house to the hill, which we might have lost at any particular time.
1:14.0	And we had creditors up the wazoo, and I had people calling me at 2 in the morning complaining because they didn't have their routers.
1:22.0	Yeah, it was very hand-mouthed, in a way that I think that people who want to be entrepreneurs these days really don't understand.
1:36.0	Ramen PR, it's how I built this.
1:38.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:44.0	I'm Guy Raaz, and on today's show, how Sandy Learner helped launch one of the most successful companies in the world,
1:53.0	why she had to leave it, and how she went on to remake herself again and again and again.
	...

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