method: Adam Lowry & Eric Ryan

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 8 October 2018

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Target. PLUS, for our postscript "How You Built That," how Loren and Lisa Poncia turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:30.0	I read it at one point, Eric, that to prove that this really was non-toxic, you actually drank it.
0:36.0	Yeah, so I was in London.
0:38.0	You know, I love the British press, they're so skeptical.
0:41.0	And she said, is it safe enough to drink?
0:44.0	I was like, sure.
0:45.0	So we built a good shop at the Twilbolt Cleaner.
0:47.0	Okay.
0:48.0	And then I immediately texted, and finally got back to me.
0:51.0	Okay, just drank the Twilbolt Cleaner.
0:54.0	I'm going to be okay, right?
1:00.0	From NPR, it's how I built this.
1:03.0	The show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:15.0	I'm Guy Raaz, and on today's show, how two friends in their mid-20s mixed up some household ingredients
1:20.0	to make soap and detergent, and then took on and eventually outmaneuvered some of the biggest companies in the world.
1:32.0	If you were looking to start a business in the late 1990s, you probably didn't have to spend a lot of time convincing friends and family
1:41.0	that it was a good time to go into tech.
	...

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