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Dear HBR:

Client Troubles

Dear HBR:

Harvard Business Review

Careers, Business/management, Work, Advice, Harvard, Help, Mentor, Workplace, Business, Management, Challenges, Entrepreneurship, Hbr, Office, Business/careers, Business/entrepreneurship

4.6782 Ratings

🗓️ 25 July 2019

⏱️ 34 minutes

🧾️ Download transcript

Summary

Are clients bringing you down? Dan and Alison answer your questions with the help of Diane Hessan, the founder and chair of the marketing technology agency C Space. They talk through what to do when you have a difficult client, your coworkers are hampering your ability to serve clientele, or you want to win more business to advance your career.

Transcript

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0:00.0

Welcome to Dear HBR from Harvard Business Review.

0:03.9

I'm Dan McGinn.

0:04.9

And I'm Alison Beard.

0:12.3

Work can be frustrating, but it doesn't have to be.

0:15.3

We don't need to let the conflicts get us down.

0:17.8

That's where Dear HBR comes in.

0:19.9

We take your questions, look at the research, talk to the experts, and help you move forward.

0:32.4

Today we're talking about client dilemmas with Diane Husson.

0:36.0

She's the founder and chair of the Marketing

0:37.9

Technology Agency C-Space. Diane, thanks so much for coming on the show.

0:42.0

Happy to be here.

0:43.7

So the company that you founded and are now chairman of has hundreds of corporate clients.

0:49.0

You have a lot of experience in this area. What is the hardest thing about managing them?

0:53.3

Oh, gosh. A client once said to me,

0:56.0

you know, Diane, if this doesn't go well, you'll move on to your next client. But for me,

1:02.2

if it doesn't go well, I could be fired. So even with clients who are unemotional, there's

1:07.6

always emotion that goes on. The word client seems to me it has a level of service to it that makes it different

1:14.6

than a customer.

1:15.6

I get a little stressed out just when I hear the word client.

1:18.6

I think that's a great point.

1:19.6

The balance of power is not the same.

1:22.6

When you're a vendor, which of course is the worst thing anybody could possibly call you is vendor.

...

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