CNLP 714 | How A Brick and Mortar Bookstore Defied Amazon: Mart Green on The Inner Workings of the Green Family and Navigating the Reaction to the He Gets Us Campaign
The Carey Nieuwhof Leadership Podcast
Carey Nieuwhof
4.8 • 2.2K Ratings
🗓️ 6 March 2025
⏱️ 86 minutes
🧾️ Download transcript
Summary
Mart Green joins the podcast to share how his retail book chain stayed profitable and growing in the face of the rise of Amazon, defying the odds.
Plus, Mart explains Hobby Lobby's Green Family's inner workings and how he navigated the critical reaction to the He Gets Us campaign.
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Transcript
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| 0:00.0 | The Art of Leadership Network. I'm looking, I guess, for the competitive advantage or the twist that kept you not only open but profitable when almost nobody else knew how to do that in the space. |
| 0:12.5 | We really, really tried to emphasize service. You know, when people come in and they want help, we want to have somebody there that's able to answer the question. Are we perfect at that? No. Are we above average? Yes. We are above average. And so I would say service was one of those |
| 0:26.6 | areas. The other would be selection. We try to carry a broad selection. We would take comment cards. |
| 0:32.8 | We would hand them out and ask our customers, how are we doing? And we would rate those. We |
| 0:36.5 | compared them to stores. So every year, we'd get a hundred card. We'd hand them out to we got a hundred. So we'd have |
| 0:40.7 | 100 people saying, your service is lousy or it's good or whatever and several other things. |
| 0:46.3 | We worked really, really hard to say, guys, your scores have got up. Some reason your scores aren't |
| 0:50.9 | up. Let's help you. |
| 0:56.3 | Welcome to the Kerry Newhoff Leadership Podcast. Hey, it's Carrie here. I hope our time |
| 1:00.4 | together today helps you thrive in life and leadership. So honored, you would tune in. So grateful |
| 1:05.7 | and a welcome to all of our new listeners, particularly next generation leaders. We're so glad |
| 1:10.7 | to connect with you. |
| 1:12.3 | I have been on the ground already this year in Orlando, in Cabo, in Dallas, in, well, a variety of cities, Boulder. |
| 1:21.8 | And I love connecting with you. Love hearing from you. And when you leave a comment or review, |
| 1:29.0 | it's another way of really connecting with you. And I just want to say thanks for all the feedback. Hey, as a token of our appreciation, |
| 1:33.6 | I've got Mark Green on the podcast. And in this episode, I'm going to give away a copy of his new book |
| 1:39.9 | Learning to Be Love to Five Lucky Winners. Here's how you can do it. We got a growing YouTube |
| 1:44.5 | channel. Find this episode on my YouTube channel. It's just Carrie Newhoff. Go to the YouTube |
| 1:49.7 | account, comment ready to read on this episode, and you may be one of the five people who get a |
| 1:55.1 | copy of Mart's latest book. By the way, Mark and I are going to talk about how to build a brick and mortar bookstore |
| 2:02.1 | that defied Amazon. I mean, he's, he's an OG. He survived and thrived in the midst of Amazon. |
| 2:09.1 | How do you do that? I know indie bookstores are making a comeback, but like he actually is an OG in this |
... |
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