Combining Digital with Direct Mail For 10x Marketing Results

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 19 June 2018

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jason is the Chief Marketing Officer of RSVP Publications, a marketing agency that converts affluent homeowners into customers for local business owners. He and his team handle the direct response marketing for big brands, including Verizon, Mercedes-Benz, and Lexus. With the proven formula of direct mail in combination with digital marketing, RSVP has grown to offer their service to over 80 locations, and has been making it to Entrepreneur.com’s prestigious Top 500 Franchises list every year. In this episode, we talked about direct mail, digital marketing, hyper local...

Transcript

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0:00.0	This is the Home Service Expert podcast with Tommy Mello.
0:03.5	Let's talk about bringing in some more money for your home service business.
0:07.2	Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business.
0:21.6	Now, your host, the Home Service Millionaire, Tommy Mello.
0:30.6	All right, ladies and gentlemen, I got Jason Trofe on the line right now,
0:34.9	and he's going to be telling you all about RSVP.
0:38.8	Jason, how's your day going?
0:41.2	Pretty good, man.
0:41.8	How you doing?
0:42.7	Excellent.
0:43.7	So tell me a little bit about your career and how you ended up being the chief
0:47.4	marketing officer over there at RSVP.
0:50.6	Sure, yeah.
0:52.3	So RSVP, for anybody who doesn't know, RSVP publication has been around for 30 plus years.
0:57.8	My dad started it.
0:59.6	And at the beginning with this core product is a direct mail product called a luxury card
1:03.6	pack that goes out to the highest income earning homeowners in your area.
1:07.5	And it goes to pretty large zones and you'll hit 100,000 homeowners of the highest income,
1:13.1	you know, let's say about top 20, 30 percent of the income earners in your area.
1:17.3	And the cost is way lower than trying to do that on your own because you're in a cooperative
1:21.7	postcard pack.
1:23.6	And what that is is a stack of high gloss postcards inside cellophane wrapper.
	...

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