Earning Your Customers' Attention With Consistent Branding

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 27 June 2018

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Michael is the Founder and CEO of Michael Baldwin Inc, a branding and coaching firm that aims to help individuals and companies to communicate their mission and passion through their brand. He is an accomplished speaker and leader in the communications industry, and has won several professional awards for his work in corporate branding, including the David Ogilvy Award of Leaders, the Cannes Gold Lion, and Ad Age’s “‘Best of the Year”’ TV Campaign award for copywriting. In this episode, we talked about branding, marketing, leadership...

Transcript

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0:00.0	This is the Home Service Expert podcast with Tommy Mello. Let's talk about bringing in some more money for your home service business.
0:06.9	Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business.
0:22.6	Now, your host,
0:25.5	the Home Service Millionaire, Tommy Mello.
0:35.6	Hey there, folks. It's Tommy Mello with the Home Service expert coming back at you. I'm here with Michael Baldwin today. And Michael, how's your day going there in New York right now?
0:40.8	It's a rainy, wet, and cold day in New York today.
0:45.5	What's the temperature?
0:47.4	I think it's 48. Fahrenheit.
0:51.3	You know, we're at 58 in Phoenix, and everybody bought jackets, sweatshirts, mittens. You know, we're at 58 in Phoenix and everybody bought jackets, sweatshirts,
0:57.0	mittens. You walk outside right now and everybody thinks it's like below zero. It's so funny.
1:03.5	Wow. So, Michael, you've had a crazy background. You've done acting. You've done a lot of marketing. You've worked a little bit with Steve Jobs in the past. Tell me a crazy background. You've done acting. You've, uh, you've done a lot of marketing. You've
1:12.1	worked a little bit with Steve Jobs in the past. Tell me a little bit about where you are today and how
1:17.1	you got there. Today, I would say I'm in my seventh year or six year or seven year, I guess,
1:25.8	being an entrepreneur in my own business. And I, as we talked
1:30.8	about earlier, I was a pretty nonlinear path to get here, which started with being a pre-med
1:35.9	student and getting in medical school and then deciding I didn't want to go. And then realizing
1:41.1	I was kind of obsessed with advertising. so I spent 25 years in the advertising business
1:44.8	as an account guy.
1:47.2	And my interest really lied in technology, so I focused on only technology accounts,
1:51.8	like Apple and Compact and IBM and digital and SAP and Next.
1:57.0	And I moved to New York actually to run the next business and Steve Jobs,
2:01.7	my client. I met him in 89 and actually stayed in touch with him until the end. And then I did
	...

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